Pulsar has long been known as a youth energy brand with sporty performance. But it appears that the new Pulsar P125 takes a different approach. Its siblings are more exciting, but this one is more subdued in design, and the marketing message is of practicality and efficiency. Thus, there have been discussions about whether Bajaj is trying to reposition the Pulsar brand for a more mature audience. There are those who say that this move drives away the younger riders who have been Pulsar’s core audience for years. Some claim that it’s a forced evolution to keep the brand relevant in changing times. Also at issue is whether a 'mature' approach can be reconciled with the sporty image Pulsar has built up over the years. Is Bajaj trying balance (sic) between the cake and cake eating with the P125, or is this a smart move to widen the Pulsar fan base?