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Discussions and Questions Herald
Would the Standard Herald have made it if it had better marketing?
07 January 2025 09:55
It's possible. It's possible to say that if it were marketed better, it could've made a cult following that would have survived longer, even though it would not have made it a mainstream success.
Was this separate chassis body design a clever feature or a fatal flaw?
07 January 2025 09:55
Definitely a clever feature. Making repairs was so much easier and cheaper. This should have been a big selling point in a country where jugaad is king.
Would the Standard Herald be successful if it is relaunched today in the Indian market?
07 January 2025 09:55
It would need a strong USP, apart from just nostalgia. Maybe you could position it as the ultimate city car – with that famous tight turning radius?
Is Standard Herald ahead of its time in India?
07 January 2025 09:55
No, I wouldn't call it ahead of its time. It was just different. If it was ahead, then it had features that became common later, which wasn't really true.
How did the Standard Herald’s unique design affect or hinder its own popularity in India?
07 January 2025 09:55
Its popularity was definitely hurt by the unique design. During those days most Indians preferred familiar conservative designs. The Herald was just too much.
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