Would the Standard Herald have made it if it had better marketing?
However, the Standard Herald, with all its unique features, could not create any strong impress in the Indian automotive market. Factors such as design and engineering were key, but the marketing and brand positioning side tends to be ignored. Automotive marketing in India was still in its infancy in the 1960s and 70s with very few channels and a consumer that was not very aware. It was a British design adapted for its Indian production, and could have been positioned as a premium, aspirational product. But how well did this get communicated to the Indian consumer? That being said had the car not failed to move at the first London Auto Show to kick off the 1960s, this car could have had some strong marketing angles from its tight turning radius and easy maintenance access. Secondly, it’s sporty design would have appealed to a younger demographic. But the question remains whether more aggressive, more targeted marketing strategy could have turned the Herald's fate in India, where it was competing with well established brands such as Ambassador and Fiat.
No way. The fundamental issues with the car were not to be fixed by marketing. What it needed was better quality, not better ads.
Most Popular Cars
Based on Cars Popular on Maxabout
Jaguar XE SE
₹ 48,50,000
928 Views
Volkswagen Polo Legend Edition
₹ 10,25,000
975 Views
Volvo S60 R-Design (Diesel)
₹ 40,78,000
959 Views Recently Added Cars
New Cars Added On Maxabout
VinFast VF7 Sky Infinity
₹ 25,49,000
393 Views
VinFast VF7 Sky
₹ 24,99,000
384 Views
VinFast VF7 Wind Infinity
₹ 23,99,000
412 Views Upcoming Cars
Exciting Upcoming Cars
Maruti Swift Hybrid
₹ 10,00,000
1538 Views
Renault Boreal Bigster SUV
₹ 13,00,000
1589 Views
Leapmotor T03
₹ 8,00,000
1122 Views Discussions and Questions Would The Standard Herald Have Made It If It Had Better Marketing
Would the Standard Herald have made it if it had better marketing?
07 January 2025 09:55
Ask a Question
Latest News
Recently Added News
2026 Mahindra Scorpio N Pickup vs Toyota Hilux: Load Testing Comparison
Saturday, 04 October 2025 18:05 PM
New Skoda Octavia vRS Spotted in India – Launch, Specs, and Key Highlights
Saturday, 04 October 2025 14:32 PM
Maruti Victoris Deliveries Begin Across India: Everything You Need to Know
Saturday, 04 October 2025 5:56 AM
River Indie Gen 3 Electric Scooter Launched: Price, Features, Delhi Expansion 2025
Saturday, 04 October 2025 4:04 AM
Ultraviolette X47 Electric Bike Review: Full Image Gallery & Key Highlights 2025
Thursday, 02 October 2025 4:06 AM
Tata Sierra Petrol SUV Confirmed - Exciting New Sighting at Fuel Station
Wednesday, 01 October 2025 23:00 PM
New Honda Compact EV Debut: Key Highlights from Japan Mobility Show 2025
Wednesday, 01 October 2025 14:40 PM