In India, the British designed car was introduced in the 1960s, which was a Standard Herald, and it was different from the standard boxy sedans the era was famous for. The styling was unique with a separate chassis and body design and featured a number of features that were rare in Indian cars of the day. One of the more notable aspects of the Herald's ability to turn in a tight circle was that it did so with rack and pinion steering. It also had a front hinged bonnet which opened with the wings and gave great access to the engine bay. This is what made this car quite different from other cars on Indian roads, along with its sporty look and these design elements. However, local manufacturing was a challenge as well as competition from more established brands. It then begs the question of whether the Herald was too advanced for the Indian market of the time, or whether it did not suit Indian consumer tastes of that era.