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Is Standard Herald ahead of its time in India?

by Ashutoshover 1 year ago0 views7 comments
In India, the British designed car was introduced in the 1960s, which was a Standard Herald, and it was different from the standard boxy sedans the era was famous for. The styling was unique with a separate chassis and body design and featured a number of features that were rare in Indian cars of the day. One of the more notable aspects of the Herald's ability to turn in a tight circle was that it did so with rack and pinion steering. It also had a front hinged bonnet which opened with the wings and gave great access to the engine bay. This is what made this car quite different from other cars on Indian roads, along with its sporty look and these design elements. However, local manufacturing was a challenge as well as competition from more established brands. It then begs the question of whether the Herald was too advanced for the Indian market of the time, or whether it did not suit Indian consumer tastes of that era.
Standard Herald
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Comments (7)

Aditiover 1 year ago
It was perfectly timed, just not executed well. The idea was right, the sportier, more modern car, but the implementation wasn't very suited for India.
Shobhitover 1 year ago
Ahead of its time? Perhaps in looks but not in practicality. What Indian consumers wanted was not fancy designs but sturdy, easy to maintain cars.
Shobhitover 1 year ago
It was a mixed bag. The design was revolutionary, forward thinking, but the reliability problems kept it from being truly revolutionary.
Abhinavover 1 year ago
In some ways, yes. On Indian roads, a tight turning circle was a game changer. In other areas, however, it was impractical, such as in maintenance.
Abhinitover 1 year ago
Kind of. It was pretty standard tech, but the styling was futuristic. It was less about being advanced and more about being advanced looking.
Kapilover 1 year ago
No, I wouldn't call it ahead of its time. It was just different. If it was ahead, then it had features that became common later, which wasn't really true.
Priyankaover 1 year ago
Definitely! For India, the Herald's design was way ahead of its time. Back then, that front hinged bonnet was like something out of a sci-fi movie.
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