The design of Standard Herald was a major leap from the cars that were being made in India at that time. The car was certainly visually different – it contrasted well with its sharp angles, pronounced front grille, and sporty look that was unusual for the Indian market. Interestingly, the car's body was separate from its chassis. This design meant that body panels were easy to replace, which was possibly easier to repair. But it also meant the car had more points where rattles and squeaks would develop over time. Its compact dimensions and good turning circle meant that the Herald could have been an ideal car for Indian city driving. But perhaps its unusual looks may have been too radical for conservative Indian car buyers of the time. It's an intriguing question then, whether this unique design was an asset or a liability in the Indian market, given the generally conservative tastes in car design that existed in India back then.