Maruti Kizashi Petrol
About
The Maruti Suzuki Kizashi is a premium luxury sedan that marked Maruti Suzukis entry into the D-segment in India. Launched in February 2011, the Kizashi is powered by a 2.4-liter petrol engine that produces 178 PS of maximum power and 230 Nm of peak torque. The car is well-equipped with features such as comfortable back seats and good ride quality, and it benefits from the reliability and peace of mind associated with the Maruti brand. However, its design, while pleasing in profile and rear, received mixed reviews, particularly for the front. The Kizashi also comes with the option of a CVT transmission, which adds to its convenience. Despite its positive attributes, the cars high price and lack of a diesel variant limited its appeal in the Indian market.
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Ex-Showroom Price
₹ 16,50,000
* Delhi. May vary.
Discontinued
Specifications
See full specifications
| ARAI Mileage (Certified) | 12 kmpl |
| Top Speed | 180 |
| Engine cc (Displacement) | 2393 cc |
| Maximum Power | 178 Bhp @ 6500 rpm |
| Maximum Torque | 230 Nm @ 4000 rpm |
| Kerb Weight | 1460.00 kg |
| Boot Space | 461.00 litres |
| Fuel Tank Capacity | 63.00 litres |
Maruti Kizashi Petrol: Pros & Cons
Cons
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Limited Sales & Service Outlets
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Our take on this /// Verdict
The Maruti Suzuki Kizashi, though a bold venture by Maruti Suzuki into the D-segment, falls short in several key areas that are crucial for the Indian market. While the car boasts top-notch interior quality, comfortable back seats, and good ride quality, its high price point and the absence of a diesel variant were significant deterrents. The 2.4-liter petrol engine, delivering 178 PS of power, is certainly powerful but does not align with the prevalent preference for diesel engines in India. Additionally, the cars fuel efficiency, which is around 8 kilometers per liter, is not impressive, especially considering the fuel-conscious nature of Indian buyers. Overall, the Kizashi is a good car but not worth the asking price, making it a less appealing option in a market where value for money is a key consideration.
Price
The Maruti Suzuki Kizashi was launched in India with a price tag ranging between Rs. 16.53 lakh and Rs. 17.53 lakh (ex-showroom). This pricing was a major hurdle for the car, as it placed the Kizashi in a segment where buyers expect more features and better value for money. On-road prices would have been even higher, likely exceeding Rs. 20 lakh in many states, due to additional costs such as taxes, registration, and insurance. The high price, combined with the car being imported rather than locally manufactured, made it less competitive against other models in the same segment. There were also instances where dealers offered significant discounts, bringing the price down to around Rs. 11 lakh ex-showroom, but this was more of a clearance strategy rather than a standard pricing policy.
Latest Updates
Monday, 15 July 2024 02:52 AM
The Maruti Suzuki Kizashi, a luxury sedan, was discontinued in India due to poor sales. Despite its luxurious features like leather seats, automatic climate control, and an in-dash entertainment system, it failed to align with Maruti Suzukis brand image of practical and fuel-efficient cars. I think the mismatch between the product and the brands reputation played a significant role in its failure.
Saturday, 03 November 2012 11:31 AM
The Kizashi offered two variants: a manual transmission model with a mileage of 12.45 kmpl and an automatic transmission model with a mileage of 10 kmpl. The cars fuel efficiency was a consideration, but it did not seem to be a major selling point. I think the lack of a diesel option might have also deterred some potential buyers.
Saturday, 03 November 2012 01:31 PM
Maruti Suzuki offered a discount of Rs. 5 lakh on the Kizashi due to poor sales, indicating a clear attempt to clear inventory. This move was a last-ditch effort to attract buyers to a car that had not gained much traction in the market.
Friday, 02 December 2011 12:16 AM
The Kizashi was part of Maruti Suzukis strategy to expand into the luxury segment, but it did not achieve the desired results. The companys focus on entry-level cars remained its core strength, and the Kizashi remained an outlier in their product lineup. I think this experiment was valuable but ultimately unsuccessful.
Wednesday, 23 November 2011 02:08 PM
Despite its competitive pricing and features, the Kizashi failed to compete effectively with other luxury sedans like the Toyota Corolla, Volkswagen Jetta, and Honda Civic. The cars market positioning and brand image mismatch were significant factors in its poor sales performance.
Wednesday, 02 February 2011 06:54 AM
Maruti Suzuki had initially launched the Kizashi in India with high hopes, targeting the luxury sedan segment. The car was priced at Rs. 16.53 lakh for the base manual model and Rs. 17.53 lakh for the top automatic model. It was powered by a 2.4-liter petrol engine producing 175.6 bhp and featured a six-speed manual transmission. I believe the pricing was competitive, but it still didnt attract enough buyers.
Wednesday, 02 February 2011 05:09 PM
Maruti Suzuki anticipated growth in the luxury car segment with the Kizashi launch, but it did not substantially boost their performance in the near term. Managing Executive Officer Mayank Pareek expressed optimism about future demand for premium cars driven by Indias burgeoning middle class. However, the luxury sedan segment remained a small fraction of the total auto market.
Wednesday, 02 February 2011 12:26 AM
The Kizashis interior featured beige leather seats and an air purifier, aiming to provide a luxurious driving experience. However, these features were not enough to overcome the perception that Maruti Suzuki was primarily a maker of entry-level cars. I believe that changing this perception would have been crucial for the Kizashis success.
Monday, 17 January 2011 05:13 PM
The Kizashi was imported as a Completely Built Unit (CBU) and came with features like steering-mounted controls, twin exhausts with stainless steel covers, and 215/55 R17 tires. Despite its sporty and aggressive design, it did not gain significant traction in the Indian market. The cars wider body compared to competitors like the Toyota Corolla Altis and Honda Civic was a notable feature.
Monday, 17 January 2011 02:49 PM
Maruti Suzuki accepted bookings for the Kizashi with a deposit of Rs. 50,000 at all their dealerships. The car was unveiled at the Auto Expo in 2010 and generated significant interest before its launch. However, the actual sales did not meet the initial hype.
Mileage
Friday, 22 November 2024 04:53 AM
The Maruti Suzuki Kizashis mileage is a concern for potential buyers, especially in India where fuel efficiency is a critical factor. With an estimated fuel efficiency of around 8 kilometers per liter, the Kizashi does not fare well compared to other sedans in its class. This low mileage, coupled with the cars petrol-only engine, makes it less appealing to buyers who are looking to minimize their running costs. For those who prioritize fuel efficiency, the Kizashi may not be the best choice.
QUICK FACTS & INFORMATION | |
| Car Variant | 2014 Maruti Kizashi Petrol |
| Car Type | Sedan |
| Fuel Type | Petrol |
| ARAI Mileage (Certified) | 12 kmpl |
| Top Speed | 180 |
| Official Tagline | A Sign of Great Things to Come |
ENGINE & TRANSMISSION | |
| Engine cc (Displacement) | 2393 cc |
| Gearbox Type | Manual |
| Maximum Power | 178 Bhp @ 6500 rpm |
| Maximum Torque | 230 Nm @ 4000 rpm |
| Engine Details | 2393cc, VVT |
PERFORMANCE & MILEAGE | |
| Mileage (City) | 8.00 kmpl (approx.) |
| Mileage (Highway) | 12.0 kmpl (approx.) |
| 0-100 kmph | 7.80 seconds |
DIMENSIONS & WEIGHT | |
| Overall Length | 4650 mm |
| Overall Width | 1820 mm |
| Overall Height | 1490 mm |
| Wheelbase | 2700.0 mm |
| Kerb Weight | 1460.00 kg |
| Turning Radius | 5.50 metres |
CAPACITY | |
| Seating Capacity | 5 |
| Boot Space | 461.00 litres |
| Fuel Tank Capacity | 63.00 litres |
BRAKES & SUSPENSION | |
| Brakes | Front Ventilated, Rear Disk |
| Suspension | McPherson Strut/Multi Link |
WHEELS & TYRES | |
| Alloy Wheels | |
| Tyre Size | 215/55 R17 |
COMFORT & CONVENIENCE | |
| Steering Adjustment (Rake) | |
| Steering Mounted Controls | |
| Rear AC Vents | |
| Remote Fuel Filler | |
| Steering Adjustment (Reach) | |
| Air Conditioner | Dual Zone Climate Control |
| Power Steering | Tilt |
| Rear Defogger | |
| Rear Washer & Wiper | |
| Rain Sensing Wipers | |
| Power Windows | |
| Remote Boot Release | |
EXTERIOR FEATURES | |
| Body Coloured Bumpers | |
| Outside Rear-view Mirrors | Driver Side Electric |
| Tinted Glass | |
INTERIOR FEATURES | |
| Sunroof | |
ACTIVE & PASSIVE SAFETY FEATURES | |
| Airbags | 6 |
| Parking Sensors | |
BRAKING & TRACTION | |
| Electronic Brake Distribution (EBD) | |
| Anti-lock Braking System (ABS) | |
| Electronic Stability Program (ESP) | |
| Traction Control | |
LOCKS & SECURITY | |
| Central Locking | Remote |
INSTRUMENTATION | |
| Trip Distance | 2 |
| Tachometer | |
LIGHTING | |
| Xenon Headlamps | |
| Front Fog Lights | |
| Darkness Sensing Headlamps | |
| ORVM Turn Indicators | |
INFOTAINMENT | |
| Music System | Dash Integrated MP3 |
SEATS & UPHOLSTERY | |
| Leather Seats | Yes |
| Folding Rear Seats | |
| Rear Centre Armrest | With Cup Holder |
| Driver Seat Adjustment | Electric |
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