As 2023 drew to a close, Toyota Kirloskar Motor celebrated a significant achievement, marking the culmination of the year with its highest-ever annual sales. The Japanese automaker reported sales of over 2.33 lakh units, reflecting an impressive 46% growth year-on-year (Y-o-Y).
In December 2023, Toyota Kirloskar Motor recorded a notable sales figure of 21,372 units, showcasing a substantial increase compared to the previous month's sales of 17,818 units in November 2023. Alongside this domestic success, the company also made strides in the international market by exporting 1,495 units. The export endeavor primarily involves the Urban Cruiser Hyryder an SUV based on the Maruti Suzuki Grand Vitara platform.
Atul Sood, Vice President of Sales and Strategic Marketing at Toyota Kirloskar Motor expressed enthusiasm about the robust sales performance. In order to improve the total customer ownership experience he emphasized the critical role that many consumer-friendly programs—such as a free five-year roadside assistance program—play.
Customers' unwavering affection and faith in Toyota vehicles were expressed by Sood with thanks. Thanks to a varied and well-liked product selection the astounding 46% growth was achieved. Growing customer interest across the Toyota automobile lineup was demonstrated by the steady month-over-month performance.
The Urban Cruiser Hyryder, the New Innova Crysta, the Glanza, and the Innova Hycross were some of the well-liked models that contributed significantly to the overall expansion. These well-known models for their dependability and efficiency made a big difference in Toyota's commercial success. Customer connect events such as the "Great 4X4 Expedition by Toyota" further enhanced the enduring appeal of SUV models like the Hilux, Fortuner, and Legender, solidifying their positions in their respective segments.
Additionally, Toyota's growth figures continued to be positively impacted by the Camry Hybrid and its environmentally friendly reputation. The company's record-breaking sales at the end of the year were attributed in part to recent releases such as the All-New Vellfire and Toyota Rumion.
Conclusion
Toyota Kirloskar Motor's outstanding performance in 2023 marked by the highest-ever annual sales and consistent month-on-month growth showcased the brand's enduring appeal and the positive response from customers across its diverse range of vehicles and this landmark established a solid basis for future undertakings in the competitive automotive industry due to the company's dedication to customer satisfaction and creative ideas.