Volkswagen and Skoda, two well-known car manufacturers in India recognized for their premium vehicle lineups featuring robust models with reliable powertrains, are facing challenges in the country's market. In February 2024, Volkswagen sold 3,019 units, while Skoda sold 2,254 units. Both brands, ranked 10th and 12th among OEMs respectively, experienced a decline in sales compared to the previous year and month.
Volkswagen Sales Overview
Volkswagen sold 3,019 units in February 2024, marking a 9% decrease from the 3,313 units sold in February 2023. Additionally, there was an 8% month-on-month decline from the 3,267 units sold in January 2024. The company's lineup includes the Virtus mid-size sedan, Taigun compact SUV, and Tiguan premium SUV all highly rated for safety.
The Virtus was the top-selling model in February 2024, with 1,631 units sold, representing a 4% year-on-year growth. Taigun sales were at 1,286 units, showing a 22% year-on-year decrease but a slight 1% month-on-month increase. Meanwhile, Tiguan saw a 10% year-on-year increase to 102 units sold, although there was a 10% month-on-month decline.
Skoda Sales Overview
Skoda's sales declined year-on-year and month-on-month to 2,254 units in February 2024, down 34% from the 3,418 units sold in February 2023. There was also a 5% month-on-month decrease from the 2,377 units sold in January 2024.
Despite a 36% year-on-year decrease, the Kushaq was the best-selling Skoda car in February 2024, with 1,137 units sold, up 5% month-on-month. Slavia sales fell by 19% year-on-year and 17% month-on-month to 1,028 units, while Kodiaq sales decreased by 53% year-on-year but increased by 66% month-on-month to 89 units.
Market Dynamics and Consumer Preferences
The differing sales performances of Skoda and Volkswagen in February 2024 highlight the varied market dynamics and changing consumer preferences in India's automotive industry. Evolving consumer wants economic situations, and competition from both local and international brands all have a substantial impact on sales patterns.
Upcoming Facelifts and Launches
The lower sales could be attributed to buyers awaiting facelifts for the Slavia and Kushaq models, which will include feature updates like Level 2 ADAS and a 360-degree camera. This will enable the Slavia and Kushaq to compete effectively with rival sedans and compact SUVs. Additionally, Skoda is developing a new sub-4m SUV, and both Skoda and Volkswagen have plans to launch EVs in India.