The Mahindra XUV700 petrol will get an automatic gearbox-equipped version of its entry-level MX variant, according to a Type Approval Certificate issued by ARAI. The MX trim is offered in manual form only in both petrol and diesel engine options, with an automatic gearbox currently only available with the AX3, AX5 and AX7 variants of the XUV700. This trim for the five-seater SUV is expected to arrive in the coming weeks. In a bid to further expand its presence in the highly competitive SUV market, Mahindra & Mahindra is gearing up to introduce the entry-level XUV700 MX Petrol Automatic variant.
Considering that the XUV700's petrol-AT models are priced about Rs 1.8 lakh higher than their manual counterparts, the MX AT trim is expected to be priced at about Rs 15.80 lakh; the XUV700 MX petrol is currently priced at Rs 13.99 lakh. Those looking at the XUV700 petrol-automatic would be able to obtain it for about Rs 2.4 lakh less, as the petrol-AT AX3 trim is priced at Rs 18.19 lakh.
This base-spec XUV700 gets features such as an 8.0-inch touchscreen infotainment system with Android Auto, four speakers, a 7.0-inch instrument cluster, tilt adjustable steering, a front centre armrest, power windows, follow me home headlights, powered wing mirrors and ISOFIX anchors. The most definitive way to tell the MX variants from the higher spec models are the 235/65 R17 tyres on the 17-inch steel rims.
Background: The XUV700's Journey
The Mahindra XUV700 made its debut with much fanfare, showcasing a blend of style, performance, and technology. Positioned as a premium SUV offering, and the XUV700 garnered attention for its striking design, and also the spacious interiors, and some advanced features.
Market Analysis: Identifying Opportunity
In today's dynamic automotive landscape, there is a growing demand for affordable yet well-equipped SUVs that cater to diverse customer preferences. Recognizing this trend, Mahindra is strategically positioning the entry-level XUV700 MX Petrol Automatic variant to address the needs of budget-conscious buyers without compromising on quality or performance.
Key Features: Balancing Affordability and Functionality
The entry-level XUV700 MX Petrol Automatic variant is expected to come equipped with a range of essential features to provide a comfortable and enjoyable driving experience. While specific details have not been officially confirmed, prospective buyers can anticipate amenities such as automatic transmission, power steering, air conditioning, power windows, central locking, and a touchscreen infotainment system with smartphone connectivity.
Powertrain and Performance: Optimizing Efficiency
The XUV700 MX Petrol Automatic variant is expected to be powered by a refined petrol engine paired with an automatic transmission, delivering smooth power delivery and efficient performance. Mahindra engineers have likely fine-tuned the engine and transmission to optimize fuel efficiency while maintaining responsive acceleration and nimble handling characteristics.
Price Positioning: Competitive Advantage
One of the key selling points of the entry-level XUV700 MX Petrol Automatic variant is its competitive pricing, aimed at attracting budget-conscious buyers seeking value for money.
Conclusion: Driving Towards Success
With this new entry-level automatic trim, the XUV700 can potentially eat into sales of the current line-up of midsize SUVs, from the likes of the Hyundai Creta (Rs 15.82 lakh), Skoda Kushaq (Rs 15.49 lakh), VW Taigun (Rs 15.43 lakh), Maruti Grand Vitara (Rs 13.60 lakh), Honda Elevate (Rs 13.41 lakh) and Toyota Hyryder (Rs 14.01 lakh). As Mahindra prepares to launch this game-changing variant, anticipation is high among SUV enthusiasts eager to experience the XUV700's legendary capabilities at an accessible price point.