The Honda Amaze has been a popular choice in the compact sedan segment since its introduction in 2013. Known for its spacious cabin, fuel efficiency, and comfortable ride, the Amaze has successfully catered to the needs of Indian consumers. With the current generation launched in 2018 and a facelift in 2021, Honda is now gearing up to introduce the next-generation Amaze by 2025, which will be the brand's smallest vehicle in India.
Challenges and Opportunities
The automotive market is evolving, with a noticeable shift towards sub-4-meter compact SUVs. This trend poses a challenge for the next-gen Amaze, which will need to stand out in a crowded market. To succeed, Honda must focus on key areas such as feature enhancements, fuel options, and design.
Enhanced Features for Modern Buyers
The current top variant of the Amaze, the VX, is equipped with features like LED lights, a 7-inch infotainment display, and dual front airbags. To attract modern buyers, the new Amaze should offer additional amenities such as a 360-degree camera, ambient lighting, a larger 10-inch touchscreen, a digital instrument cluster, and a sunroof.
Embracing CNG Power
Considering the growing demand for alternative fuel vehicles, Honda should reintroduce a CNG-compatible version of the Amaze. The previous generation had a CNG variant, and bringing it back would cater to the cost-conscious and eco-friendly segment of the market.
Strategic Positioning with a Compact SUV
Honda could explore the strategy of selling the Amaze alongside a compact SUV, like the next-gen WR-V. This approach would allow Honda to leverage the popularity of SUVs while boosting the sales of both models.
Design Inspired by Honda City
To give the Amaze a premium and aspirational appeal, Honda should consider redesigning it to resemble the iconic Honda City. A City-like design would enhance the Amaze's visual appeal and attract a broader range of buyers.
The next-generation Honda Amaze has the potential to make a significant impact in the compact sedan market. By focusing on feature enhancements, offering a CNG option, and adopting a design inspired by the Honda City, Honda can ensure that the Amaze remains a competitive and appealing choice for Indian consumers.
