Sales Drop: Only 350 Units of TVS Apache RR 310 Sold in Sept. 2018

The journey of TVS Apache RR 310 is not going good in the Indian market, with the number of units sold falling and rising marginally each month in the last quarter. It once touched 983 units and brought hope to the brand but various factors resulted in the downfall of the RR brand. In April 2018, TVS registered 862 units for their flagship motorcycle. Most of these were the units delivered for the bookings at INR 2.15 lakh. Then came the price hike of INR 8,000 and most buyers were left disappointed with the new price tag. Still, the buyers in Kerala can still have the impressive machine for INR 1,99,999. All prices are ex-showroom Delhi. TVS Apache RR 310 sold 4,621 units in last 10 months while rivals were also good for similar numbers, or when seen precisely, even lower than this figure. TVS shares the engine of RR 310 with BMW G310 series. [caption id="attachment_197305" align="aligncenter" width="1024"] Apache RR 310 in Racing Red[/caption] Apache RR 310 comes in Red and Matte Black shade as stock. It rivals KTM RC390 and Honda CBR250R around its segment, with both rivals getting either benefit of more power or lower price than the flagship racer. Here is a detailed sales report for RR 310:

• December 2017 - 66 units (minimum)
• January 2018 - 242 units
• February 2018 - 353 units
• March 2018 - 983 units (maximum)
• April 2018 - 862 units
• May 2018 - 595 units
• June 2018 - 476 units
• July 2018 - 351 units
• August 2018 - 343 units
• September 2018 - 350 units

TVS should have placed the same under INR 2 lakh for the entire country, further not limiting the sales to a limited number of dealerships in the initial days. The move not just lowered the overall social hype but also forced many to consider KTM RC series bike for their extensive sales network, spread across 350-touch-points in the country. [caption id="attachment_197306" align="aligncenter" width="1024"] Apache RR 310 in Racing Black[/caption]

TVS Apache RR 310 Specs

Displacement	312.2 cc
Maximum Power	34 HP @ 9700 rpm
Maximum Torque	27.2 NM @ 7700 rpm
Number of Cylinders	1
Number of Gears	6
Seat Height	810 mm
Ground Clearance	180 mm
Kerb/Wet Weight	169.5 kg
Fuel Tank Capacity	11 litres
Top Speed	160 kmph

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