Introduction
In the vibrant automotive landscape of 2023, a plethora of new car models graced the Indian market, showcasing a broad spectrum of offerings spanning a price range from a modest Rs. 6 lakh to a luxurious Rs. 9 crore. While the majority of these releases were dominated by the formidable presence of SUVs, a noteworthy subset comprised diverse body styles such as hatchbacks, sedans, and MPVs. This compilation aims to spotlight the most compelling non-SUV launches of 2023, all priced under Rs. 25 lakh, providing a nuanced exploration of the features and specifications that make each model stand out in this competitive landscape.
1. Hyundai Grand i10 Nios and Aura Facelifts: Hyundai, a stalwart in the automotive industry, rejuvenated two of its popular models – the Grand i10 Nios and Aura. Launched earlier in the year, both cars underwent substantial cosmetic upgrades, enhancing their exterior and interior appeal. The Grand i10 Nios, with a starting price of Rs. 5.84 lakh, and the Aura sedan, priced at Rs. 6.44 lakh (ex-showroom), come equipped with a 1.2-litre NA petrol engine. Notably, buyers also have the option of a company-fitted CNG-kit for both models, adding an extra layer of fuel efficiency to their repertoire.
2. Hyundai Verna: The much-anticipated new-generation Hyundai Verna made its debut in March 2023, representing a paradigm shift in premium sedan offerings. Currently available in four variants – EX, S, SX, and SX (O) – the Verna's ex-showroom price starts at Rs. 10.96 lakh. Offering two petrol powertrain options, the sedan boasts a host of premium features, including switchable-type HVAC and media controls, an all-digital instrument cluster, ventilated and heated front seats, and a Level 2 Advanced Driver Assistance System (ADAS) suite, showcasing Hyundai's commitment to safety and cutting-edge technology.
3. Honda City Facelift: March 2023 witnessed the unveiling of the updated fifth-generation Honda City, featuring a judicious blend of cosmetic enhancements and minor feature additions. Priced starting at Rs. 11.63 lakh (ex-showroom), the 2023 City comes in four variants, each meticulously crafted to cater to diverse consumer preferences. Under the hood, the City is propelled by a 1.2-litre NA petrol engine and a 1.5-litre petrol-hybrid engine, both meticulously engineered to comply with stringent BS6 Phase 2 emission standards, ensuring a greener driving experience.
4. Hyundai i20 Facelift: September marked the introduction of the refreshed Hyundai i20 hatchback, designed to captivate the discerning consumer with its aesthetic updates and advanced features. Starting at Rs. 7 lakh (ex-showroom), the i20 facelift showcases mild yet impactful updates to its exterior, including redesigned front and rear bumpers, a new grille, repositioned Hyundai logo on the bonnet, and a new 16-inch alloy wheels. Safety features, such as six airbags, come standard across all variants, underscoring Hyundai's commitment to prioritizing the well-being of occupants.
5. Maruti Invicto: July 2023 marked a significant milestone with the introduction of the Maruti Invicto, a rebranded version of the Toyota Innova Hycross. Distinguished by its exclusive availability with a petrol-hybrid powertrain, the Invicto commands attention with a starting price of Rs. 24.79 lakh (ex-showroom). The 2.0-litre petrol-hybrid motor, tuned to produce 184bhp, is seamlessly paired with an e-CVT unit, promising a dynamic and fuel-efficient driving experience. As of December 2023, Maruti Suzuki reported a substantial demand, with 5,000 pending orders for the Invicto.
6. Toyota Rumion: After enjoying a successful run in South African markets, the Maruti Suzuki Ertiga-based MPV, Toyota Rumion, made its much-anticipated debut in the Indian automotive landscape in 2023. Priced attractively at a starting ex-showroom price of Rs. 10.29 lakh, the Rumion mirrors the aesthetic appeal of the Ertiga, albeit with a distinct touch in the form of a revised front grille. Offering flexibility to consumers, the Rumion is available with a choice of petrol and CNG powertrains, catering to diverse fuel preferences and ensuring a versatile driving experience.
7. MG Comet EV: April 2023 marked a significant leap in the electric vehicle segment with the India debut of the MG Comet EV, a quirky and compact all-electric car designed to cater to the evolving preferences of eco-conscious consumers. Priced competitively at Rs. 7.98 lakh (ex-showroom), the Comet stands out with its distinctive design and forward-thinking electric technology. Available in three variants – Pace, Play, and Plush – the Comet boasts a claimed range of 230km, made possible by its advanced 17.3kWh battery pack, reinforcing MG's commitment to sustainable mobility solutions.
The non-SUV launches of 2023 under Rs. 25 lakh offer a rich tapestry of choices, each model intricately crafted to cater to specific consumer preferences and needs. From fuel-efficient hatchbacks and feature-laden sedans to versatile MPVs and cutting-edge electric vehicles, these offerings collectively contribute to the dynamic and ever-evolving landscape of the Indian automotive industry.