Was the Discover 150F ahead of its time?
At a time when the Indian motorcycle market was bifurcated with basic commuters and sport bikes, the Bajaj Discover 150F was launched. The Discover 150F was a semi faired designed to take on the new, efficient and high performance area. A few think it was a concept that was introduced before the Indian market was ready for such a hybrid offering, and some believe it to be a timely innovation which opened the way for future models. The reception and later discontinuation of the bike is an interesting case to study the market readiness, consumer preferences and the evolution of the Indian two wheeler segment. In this article we’re going to take a look at various opinions, and try to understand if the Discover 150F really was ahead of its time and if other factors affected its market performance.
I definitely think it was ahead of its time. Back then, the market wasn’t ready for a semi faired 150cc commuter, and now we see tons of premium commuters with similar concepts.
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Was the Discover 150F ahead of its time?
29 January 2025 07:54
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