Should Maruti have missed a trick by not offering the Celerio X with the 1.2L engine from the Swift?
The standard Celerio was launched with the Celerio X as a sportier, more lifestyle oriented version. It had its own styling cues, but under the hood it was the same car as the regular Celerio, and used the same 1.0L K10B engine. There are some enthusiasts out here who argue that Maruti could have further differentiated the X had it put a more powerful 1.2L K-series engine from the Swift on it that would also have justified the premium. That could have placed the Celerio X on a track to become a proper 'hot hatch' in the compact segment and to appeal more to enthusiast buyers. But some others contend that the same move could have cannibalized sales from other Maruti models or taken the Celerio X’s price too high for its target buyers. The result has spurred debates on what the product positioning should be, and if the market in India has space for more powerful offerings in the budget compact car segment.
Absolutely! With a 1.2L, a Celerio X would have been a pocket rocket. That was a big miss by Maruti.
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