For decades, in Indian automotive landscape, The Mahindra Bolero has been a staple often due to its rugged build and utilitarian design. But with the spate of feature rich compact SUVs and crossovers, many are questioning if the New Bolero can still cut it. Traditionally the vehicle's target market has been rural areas and government fleets, but the urban buyer is looking for more refined options. Updates to the New Bolero try to achieve the right balance between keeping what the Bolero is known for and attracting a wider audience. That said, it raises the question of how competitive it is when measured up against what the market at that price point more recently provides. Relevance of the New Bolero is debated on the lines of practicality versus comfort, tradition versus innovation and how the Indian car buyer's preferences are changing.