The Mahindra Bolero has always been a vehicle for rural and semi urban markets, known for its ruggedness and simplicity. But as urban SUV sales surge, there is a question as to whether the Bolero could access that market with a few smart tweaks. It's not just the vehicle that needs to change, but also how people view and market the vehicle. The notion of a city friendly Bolero raises pertinent questions about the brand identity, consumer preferences and the need to strike a balance between preserving the core of a vehicle and making it appealing in a new market. But it also reflects broader trends in the auto industry, as the distinctions between urban and rural vehicle preferences are starting to blur.