Infotainment systems has become a major battleground inside the car world, winning or losing a buyer over it. Korean brands such as Hyundai and Kia have led the way with their intuitive, feature rich systems and Tata has been playing catch up in this area for years. The Curvv feature a large 12.3 inch touchscreen and vows to enhance touchscreen responsiveness and connectivity. But will that be enough to sway tech savvy buyers who are used to the slicks of Korean cars? The big leap forward is why some praise Tata, while others still say it's not quite at the level of its competitors. It’s not just the screen size involved in the debate, and it also contains elements such as user interface design, including app integration and overall system stability.