Discussions and Questions - Standard Herald Standard Herald
Would the Standard Herald have made it if it had better marketing?
07 January 2025 09:55
No way. The fundamental issues with the car were not to be fixed by marketing. What it needed was better quality, not better ads.
Would the Standard Herald have made it if it had better marketing?
07 January 2025 09:55
Absolutely! The Herald had features that were unique and could have been massive selling points if they had been marketed right. It was a missed opportunity.
Would the Standard Herald have made it if it had better marketing?
07 January 2025 09:55
It might, but it would’ve taken more than marketing. More important were pricing and after sales service.
Would the Standard Herald have made it if it had better marketing?
07 January 2025 09:55
I think it could’ve been saved a bit better with some better marketing, but not entirely. Marketing or not, the car was ahead of its time for India.
Would the Standard Herald have made it if it had better marketing?
07 January 2025 09:55
Definitely. See how Ambassador marketed itself as a sturdy, reliable car. The right campaign could've made Herald own the 'modern, sporty' niche.
Would the Standard Herald have made it if it had better marketing?
07 January 2025 09:55
Nah, it wasn't marketing alone that could have saved it. It did not evolve with Indian needs and the car needed to.
Would the Standard Herald have made it if it had better marketing?
07 January 2025 09:55
It's possible. It's possible to say that if it were marketed better, it could've made a cult following that would have survived longer, even though it would not have made it a mainstream success.
Would the Standard Herald have made it if it had better marketing?
07 January 2025 09:55
Yes, I would say, but with a caveat. If it were also backed by improvements in the product itself, marketing could have helped. Marketing alone? Probably not enough.
Was this separate chassis body design a clever feature or a fatal flaw?
07 January 2025 09:55
The idea was clever in theory, but a flaw in practice. Perfect for repairs, but those rattles must have been terrible to live with on Indian roads.
Was this separate chassis body design a clever feature or a fatal flaw?
07 January 2025 09:55
Definitely a clever feature. Making repairs was so much easier and cheaper. This should have been a big selling point in a country where jugaad is king.
Was this separate chassis body design a clever feature or a fatal flaw?
07 January 2025 09:55
Fatal flaw, no doubt. It just wasn’t worth the added weight and complexity, especially in India where fuel efficiency matters.
Was this separate chassis body design a clever feature or a fatal flaw?
07 January 2025 09:55
At the time, I'd say it was clever. That would have been great for commercial uses, and it allowed for easier customization.
Was this separate chassis body design a clever feature or a fatal flaw?
07 January 2025 09:55
Not clever, not fatal, just different. There were pros and cons, but execution mattered more than the concept.
Was this separate chassis body design a clever feature or a fatal flaw?
07 January 2025 09:55
A clever feature turned into a flaw that was fatal. A good idea, but it couldn't survive the rough and tumble of India's roads and maintenance culture.
Was this separate chassis body design a clever feature or a fatal flaw?
07 January 2025 09:55
It was ahead of its time. With better materials and engineering, this could have been a game changer for customization and repairs, today.
Would the Standard Herald be successful if it is relaunched today in the Indian market?
07 January 2025 09:55
No way! Now the Indian market is too competitive. It would be crushed by today's modern features packed cars.
Would the Standard Herald be successful if it is relaunched today in the Indian market?
07 January 2025 09:55
Absolutely! Retro styled cars with modern tech are a huge market, just look at the success of Mini and Beetle globally.
Would the Standard Herald be successful if it is relaunched today in the Indian market?
07 January 2025 09:55
But it could work as a niche product. Sell it as a hipster lifestyle or as a nostalgia item for uncles.
Would the Standard Herald be successful if it is relaunched today in the Indian market?
07 January 2025 09:55
I think it would flop. Indians don't want quirky designs of the past, we want practicality and value for money.
Would the Standard Herald be successful if it is relaunched today in the Indian market?
07 January 2025 09:55
Maybe, if it's electric. A retro styled EV would be able to appeal to the market of both the nostalgia and the eco conscious people.
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