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Triumph's Speed 400, launched in July 2023 at Rs 2.33 lakh, came with an introductory offer of Rs 2.23 lakh for the first 10,000 buyers. However, this deal has been extended until December 31, 2023, raising speculation about meeting the initial sales target. The neo-retro roadster competes in the 400cc segment against rivals like Harley-Davidson X440, KTM 390 Duke, and Honda CB300R.
Key Points:
- Offer Extension: The initial offer for the Speed 400, priced at Rs 2.23 lakh, has been prolonged until the end of December 2023.
- Potential Reasons: The extension suggests that Triumph might not have reached its goal of selling the first 10,000 units, possibly due to the limited dealership network.
- Dealer Network Expansion: Triumph plans to enhance its outreach, aiming for 100 dealerships in 80 cities by the end of the current financial year.
- Competitive Segment: The 400cc neo-retro roadster competes with models like Harley-Davidson X440, KTM 390 Duke, and Honda CB300R.
As of January 1, 2024, the Speed 400 will be available at its standard price of Rs 2.33 lakh. The extension reflects Triumph's strategic move to leverage the offer and expand its market presence amid the evolving dynamics of the 400cc motorcycle segment. Keep an eye on developments as Triumph continues to navigate the competitive landscape.