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Triumph, the renowned motorcycle manufacturer, introduced the Speed 400 in July 2023, offering an attractive introductory price of Rs 2.23 lakh (ex-showroom). However, the company has recently announced that this special pricing will be valid until December 31, 2023. Starting January 1, 2024, the ex-showroom price of the Speed 400 is set to increase to Rs 2.33 lakh.
Global Debut and Modern Classic Line-up
Since its global debut, the Triumph Speed 400 has become an integral part of Triumph's successful modern classic line-up, which includes acclaimed models like the Speed Twin 900 and 1200. The Scrambler 400 X, inspired by the Scrambler 900 and 1200, further enriches the line-up by offering a rugged design with off-road capabilities, reminiscent of the first factory Scramblers from the 1950s.
Triumph's Indian Market Presence
Triumph's collaboration with Bajaj has resulted in significant growth in its presence in the Indian market. The Speed 400 played a crucial role in achieving this milestone, contributing to Triumph's expansion to over 50 showrooms across more than 40 cities. With further plans for dealership expansion, Triumph aims to reach 80 cities by April 2024. The brand has successfully built a vibrant community of over 20,000 satisfied customers in India.
Triumph's decision to extend the introductory pricing for the Speed 400 until the end of 2023 offers motorcycle enthusiasts a limited-time opportunity to acquire this modern classic at an attractive rate. As the new year begins, the ex-showroom price adjustment reflects the inherent value and appeal of the Speed 400 in Triumph's diverse and celebrated lineup. With a commitment to expanding its reach and catering to the preferences of a growing customer base, Triumph continues to make significant strides in the Indian motorcycle market.