Triumph's entry-level motorcycles, the Speed 400 and Scrambler 400X have gained popularity in the sub-middleweight motorcycle category. Despite their appealing design and robust performance, both bikes offer only three color options each.
Introducing Four New Custom Shades for Speed 400 and Scrambler 400X
Consumer preferences for color are diverse, prompting a Triumph dealership in Pune to offer custom color choices for the Speed 400 and Scrambler 400X. While the factory colors are commendable, the classic design of these bikes can accommodate more experimentation with color palettes. Introducing new colors will cater to a broader audience, following a similar approach adopted by Royal Enfield, which offers a wide range of color options for its bikes. The BU Bhandari Triumph dealership in Pune is now offering this customization.
One standout custom color is a vibrant Yellow shade, which complements the golden USD forks beautifully. This Yellow shade stands out among the custom options available for the Speed 400 and Scrambler 400X. Other available colors include white, silver, and a dual-tone black & red scheme.
The application of custom shades is limited to the fuel tank, possibly due to technical constraints at the dealer level. Unlike factory settings, where color application can extend to various parts like exposed frame sections and wheels, the custom color shades offer a refreshing change within these limitations. They are particularly appealing to users with specific color preferences.
New Custom Graphics for Speed 400 and Scrambler 400X
In addition to the new color options, users can select from two distinct graphic designs. One set features the Triumph logo predominantly, while the other includes the Triumph logo along with twin contrasting strips.
With four new colors to choose from, users now have a better chance of finding the perfect option to suit their preferences. If successful, this new strategy may prompt other Triumph dealers to introduce similar customization options for their customers.
Custom Color Pricing for Triumph Speed 400 and Scrambler 400X
Enthusiasts opting for any of the custom color schemes for the Speed 400 and Scrambler 400X will incur an additional charge of Rs 15,000. The bike will initially be registered with the Regional Transport Office (RTO) in the stock color received from the factory. Once the buyer selects the custom color, it will be applied at the dealer level, with the dealer assisting in the documentation process for the color change. The RTO costs associated with the new color scheme will be borne by the customer. The starting price for the Triumph Speed 400 is Rs 2.33 lakh, while the Scrambler 400X is offered at Rs 2.63 lakh.