Toyota Kirloskar Motor reported a significant year-on-year (Y-o-Y) growth of 61% in February 2024, with overall sales reaching 25,200 units, compared to 15,685 units sold in the same month last year. This growth includes domestic car sales of 23,300 units and exports of 1,920 units.
The brand's latest three-row MPV, the Innova Hycross, has been a notable contributor to this success, crossing the 50,000-unit sales milestone in India. Launched in 2022, this third generation of the Innova received a major overhaul compared to its predecessor. The Innova Hycross is available in five variants, with both petrol and hybrid powertrain options, and prices start from Rs. 19.77 lakh (ex-showroom).
Sabari Manohar, Vice President of Sales-Service-Used Car Business at Toyota Kirloskar Motor, commented on the sales performance, stating, "Month-over-month growth has been consistently ensured by our dedication to 'Mass Happiness to All' and upholding a customer-first philosophy. Even though this month's sales were the greatest yet, we are still seeing strong client inquiries from all across the region and growing demand. Specifically, the Innova Crysta, Innova Hycross, Fortuner, and Legender are leading the SUV and MUV segment in this demand spike and have made major contributions to our success narrative. We are committed to providing consumers with a selection of vehicles that suit their needs and lifestyles. Innova Hycross recently achieved a noteworthy milestone by selling over 50,000 units since its November 2022 introduction."