Skoda has confirmed the launch of its new compact SUV in India for March 2025. This upcoming model will be based on the Kushaq and built on the MQB A0-IN platform, which is shared with VW vehicles in India.
Design and Naming
Skoda has teased the design of the SUV and is conducting a poll to decide its name. The options include Kwiq, Kymaq, Kylaq, Kariq, and Kyroq. The final name will be revealed closer to the launch date, and it is expected to reflect Skoda's characteristic naming convention ending in 'q.'
Market Impact
Entering the sub-4m segment will allow Skoda to reach a broader customer base and offer competitive pricing. The company aims to compete in the mainstream market with features like high safety levels and quality construction. This move is expected to bolster Skoda's presence in the Indian market and increase its overall sales.
Compact Engineering
The Kushaq, Skoda's midsize SUV, is already compact, making it easier to transform into a sub-4m SUV. Changes will include a shorter nose and simpler door skins to reduce costs. Despite the compact size Skoda aims to maintain its standards of safety and build quality.
Engine and Gearbox
The compact SUV will use the 1.0 TSI engine, known for its performance and fuel efficiency. It will come with 6-speed manual and automatic gearbox options. This engine choice aligns with Skoda's commitment to offering efficient yet powerful vehicles.
Design Features
The new SUV will feature evolved styling, slim LED DRLs, a large air vent, and elements from Skoda's 'Modern Solid' design language. The design will be contemporary and appealing targeting a younger demographic looking for a stylish and practical vehicle.
Price and Positioning
Skoda aims for competitive pricing, targeting the Rs 9-14 lakh range to compete with rivals like Maruti, Hyundai, and Kia. The compact SUV is also part of Skoda's global strategy with plans to export to various markets. This pricing strategy is crucial for Skoda to capture a significant share of the highly competitive compact SUV segment in India.
Skoda's entry into the compact SUV segment in India is a strategic move to increase its market share and offer a competitively priced feature-rich vehicle to customers. With its focus on design, safety and performance Skoda's new compact SUV is poised to make a significant impact in the Indian automotive market.