Introduction
In the inaugural month of January 2024, Mahindra has undertaken substantial adjustments in the pricing structure of its prominent SUV lineup, featuring models such as the Thar, Scorpio, and XUV700. This strategic realignment has direct implications on the overall cost dynamics for prospective buyers, with variations in the magnitude of price changes discernible across different models and their respective variants.
1. Mahindra Thar Price Adjustment:
The venerable Mahindra Thar, renowned for its rugged charm and off-road capabilities, has witnessed incremental adjustments in its pricing. The price hikes span a spectrum from Rs 23,000 to Rs 35,000, resulting in a recalibrated pricing range for the Thar, now positioned between Rs 11.25 lakh and Rs 17.20 lakh. The specific variants within the Thar portfolio exhibit disparate adjustments, with the LX Petrol HT AT (RWD) experiencing the least hike at Rs 23,000, whereas the AX (O) HT MT with MLD (Diesel 4WD) variant registers the highest increase of Rs 35,000.
2. Mahindra XUV700 Price Changes:
The eagerly anticipated 2024 iteration of the XUV700, boasting enhanced comfort features and a suite of cutting-edge technologies, has undergone nuanced adjustments in its pricing hierarchy based on specific variants. Notably, the base MX (petrol manual) variant now offers a reduced entry point at Rs 13.99 lakh, reflecting a commendable Rs 4,000 reduction. On the flip side, the top-tier AX7L 7-seater petrol automatic variant experiences the most substantial increase, with a noteworthy Rs 57,000 added to its price tag. Simultaneously, the top-end AX7L 7-seater AWD diesel automatic variant sees a significant elevation of Rs 42,000, reaching a revised starting price of Rs 26.99 lakh.
3. Mahindra Scorpio N / Scorpio Classic Price Revisions:
The price dynamics for Scorpio N models unveil a comprehensive landscape of changes, with a majority of variants experiencing upward adjustments. Petrol manual variants observe increments ranging from Rs 34,000 to Rs 39,000, while petrol automatic variants see price hikes ranging from Rs 17,000 to Rs 20,000. The diesel manual variants now bear elevated price tags, varying between Rs 1,000 and Rs 39,000, and diesel automatic variants experience increases ranging from Rs 11,000 to Rs 26,000. The Z2 7-Seater petrol manual variant of Scorpio N now assumes a revised starting price of Rs 13.60 lakh, while the top-of-the-line Z8L 4WD diesel automatic variant is now priced at Rs 24.54 lakh. For the Scorpio Classic, comprising four trims - S, S 9-seater, S11 CC, and S11, the first two see an increment of Rs 34,000, while the latter two incur a higher cost of Rs 29,000.
The strategic pricing adjustments implemented by Mahindra in January 2024 manifest varying impacts across its SUV lineup. While certain models witness discernible price increments, a few variants also witness reductions, reflecting the intricate dynamics of the automotive market. For consumers seeking granular insights into the specific models and variants affected, a meticulous perusal of the comprehensive price list is strongly recommended.