Mahindra SUVs: In High Demand with Impressive Order Numbers
Mahindra's SUV lineup is riding high on the waves of demand, with the company revealing some staggering figures in a recent financial results meeting. In the second quarter of FY24, Mahindra's SUVs were commanding an average of 51,000 monthly orders, creating quite a buzz in the automotive landscape. What's even more eye-catching is the revelation that Mahindra currently has a massive backlog of nearly 3 lakh pending orders, highlighting the sustained popularity of its SUV range.
Let's break down the numbers to get a closer look at the individual models and their respective order dynamics:
XUV300 and XUV400:
- Average monthly bookings: 6,000 units
- Pending orders: 10,000 units
The dynamic duo of XUV300 and its electric counterpart, the XUV400, contribute a modest 3.5 percent to Mahindra's total pending orders, with a combined backlog of 10,000 units. While the monthly booking average might seem conservative, anticipation is building, especially for the XUV300's upcoming facelift, recently spotted during testing.
XUV700:
- Average monthly bookings: 9,000 units
- Pending orders: 70,000 units
The Mahindra XUV700 continues to steal the spotlight, maintaining an impressive monthly booking average of 9,000 units. Even after nearly two years on the market, the XUV700 boasts a whopping 70,000 pending orders, making up a significant 25 percent of Mahindra's total backlog.
Thar:
- Average monthly bookings: 10,000 units
- Pending orders: 76,000 units
The iconic Mahindra Thar, a favorite among off-road enthusiasts, stands strong with a monthly booking average of 10,000 units. Despite facing competition from the Maruti Jimny, the Thar retains its appeal, and its pending order count of 76,000 units reflects its enduring popularity. This includes both 4x4 and rear-wheel-drive variants, catering to diverse preferences.
Bolero:
- Average monthly bookings: 9,000 units
- Pending orders: 11,000 units
The Bolero, including its Neo variant, secures a solid position in the lineup with an average of 9,000 monthly bookings. Its pending order tally stands at 11,000 units, contributing significantly to Mahindra's overall order numbers.
Scorpio N:
- Average monthly bookings: 17,000 units
- Pending orders: 1,19,000 units
The ScorpioN, including the Classic variant, emerges as a frontrunner with a remarkable monthly booking average of 17,000 units. Its substantial pending order count of 1,19,000 units underscores the enduring popularity of this SUV in the market.
In summary, Mahindra's SUV lineup is not just cruising; it's soaring, driven by strong consumer interest and a diverse portfolio that caters to varied preferences. With the promise of upcoming launches and refreshed models, the anticipation is set to fuel the demand even further in the coming months.