Mahindra, a major player in the Indian automotive industry, has reported a remarkable achievement with over 2.85 lakh bookings across its diverse model lineup. The company provided insights into the specific figures for each model, shedding light on the consistent demand for Mahindra vehicles. Let's delve into the details of this significant accomplishment.
Booking Breakdown:
Scorpio N:
- Total Bookings: The Mahindra Scorpio N has taken the lead with a remarkable 1.19 lakh bookings.
- Average Monthly Booking Rate: Maintaining a strong demand, the Scorpio N achieves an average monthly booking rate of 17,000 units.
Thar Range:
- Total Bookings: The Thar range boasts a substantial 76,000 open bookings, highlighting its consistent popularity.
- Average Monthly Bookings: With an average of 10,000 units booked each month, the Thar range maintains a robust market presence.
XUV700:
- Total Bookings: Mahindra's XUV700, a significant player in the SUV segment, has secured 70,000 bookings.
- Monthly Average Bookings: Impressively, the XUV700 continues to attract an average of 9,000 bookings every month, showcasing sustained consumer interest.
Bolero and XUV Range:
- Bolero: The Bolero has accumulated 11,000 bookings, reflecting its appeal among consumers.
- XUV Range (Including XUV300 and XUV400): This range has garnered 10,000 bookings, with fresh monthly bookings standing at 6,000 units for XUV models and 9,000 units for the Bolero.
Overall Monthly Performance:
- Average Monthly Bookings: Mahindra continues to experience an impressive overall average of 51,000 fresh bookings each month, underscoring the sustained demand for its diverse model lineup.
- Monthly Deliveries: Approximately 38,000 vehicles are billed and delivered to customers every month, showcasing the company's efficient production and delivery capabilities.
- Cancellation Rate: The cancellation rate for Mahindra stands at less than eight percent every 30 days, indicating a high level of satisfaction and commitment among customers.
Mahindra's ability to sustain and grow its bookings reflects the brand's strong position in the Indian automotive market and the continued trust of consumers in its diverse range of vehicles.