Iconic Tata Safari ‘Reclaim Your Life’ TVC Recreated – Highlights the SUV’s Impressive Capabilities

Iconic Tata Safari ‘Reclaim Your Life’ TVC Recreated – Highlights the SUV’s Impressive Capabilities

Tata Motors unveiled the facelifted Tata Safari in October and this updated model not only boasts a sportier aesthetic but also introduces a host of new and enhanced features. Among its notable achievements the new Safari secured an impressive 5-star rating in the Global NCAP crash tests underscoring its commitment to safety. To showcase the diverse capabilities of the refreshed Safari, Tata has launched a compelling new TVC under the theme 'Reclaim Your Life.'

The latest TVC maintains the iconic background music that made its debut in 2006 with the advertisement for the Safari DICOR model. This music, synonymous with the 'Reclaim Your Life' theme, captivated audiences back in 2006 and has once again struck a chord in the hearts of viewers in 2023.

While the characters in the new ad campaign have changed the essence of adventure and exploration remains intact. The narrative revolves around the idea of the missing piece in people's lives and positions the Safari as the missing element that can inject excitement and joy and the Safari is portrayed as a versatile SUV suitable for daily activities as well as off-road adventures.

The TVC meticulously highlights all the unique selling points (USPs) of the SUV and the facelifted Safari comes with a slew of cosmetic updates that give it a bold and commanding presence. The TVC features the Accomplished+ diesel-automatic variant showcasing the Cosmic Gold exterior shade perfectly complementing the SUV's overall profile.

The Tata Safari is a visual delight, featuring design elements such as a sleeker grille, Bi-LED projector headlamps, full-width connected LED DRLs, a robust faux skid plate in metallic finish, R19 dual-tone Spider alloys, the iconic Safari mascot on doors, roof rails with chrome inserts, and connected LED tail lamps.

?The interior of the SUV is also spotlighted in the TVC emphasizing key features such as a refreshed dashboard, a two-spoke steering wheel adorned with an illuminated Tata logo, multicolor mood lights, a 12.3-inch touchscreen, a panoramic sunroof, dual-tone leatherette upholstery, and captain seats in the second row.

The TVC pays particular attention to the off-roading capabilities of the Tata Safari facelift and it positions the Safari as a reliable machine that empowers users to conquer diverse and challenging terrains. While the original Safari had rear-wheel drive (RWD) as standard the new Safari is a front-wheel-drive (FWD) vehicle like the Harrier. The TVC showcases the Safari drifting in reverse, highlighting its adaptability even without the traditional RWD. To compensate for the absence of RWD and 4X4 Tata offers Terrain Response Modes with options for Normal, Rough, and Wet modes, catering to various terrains.

Powering the Safari is a robust 2.0-litre diesel engine generating 170 PS of maximum power and 350 Nm of peak torque. Transmission options include a 6-speed manual and a 6-speed automatic. Derived from Land Rover's D8 platform the Safari delivers superior drive dynamics and reliability and is equipped with a smart e-shifter, paddle shifter, and drive modes including Eco, City, and Sport, the Safari ensures a versatile driving experience.

The original 'Reclaim Your Life' TVC played a pivotal role in establishing the Safari as a popular choice. The latest TVC exudes similar vibes and specifically targets young accomplished individuals and this new TVC is ready to dispel any questions people may have about the Safari's potential and help them make wise judgments.

Related Questions and Answers

Most Popular Answers for Tata Safari
Which is better, Toyota Fortuner, Jeep Meridian or Tata Safari?
2023-09-08 06:15:29 AM

All the cars are good in their forte. The Fortuner is capable, more powerful, can look both rugged or city-slicker, and promises to be more comfortable on the inside. It's that big jump in price that is going to be a hard pill to swallow. On the other hand, Jeep Meridian isn't the most spacious vehicle, the cabin lacks the big SUV feel that you expect at this price point. But the interior quality is the best in the segment and the seating comfort in the front two rows is really good being a Jeep, its off-road ability is commendable for a monocoque SUV. In terms of features, the Meridian is well-spaced. Whereas, Tata Safari is a well-balanced 7-seater SUV with a great balance of design, comfort, performance, safety, and practicality. Moreover, we would suggest you take a test drive before making the final decision.

Which is the best colour in the 2021 Tata Safari?
2022-12-29 10:18:19 AM
The new Tata Safari is available in four colour choices
Is the new Tata Safari 2021 simply an updated version of the Tata Harrier?
2022-12-29 10:18:17 AM
It goes beyond doubt that the new Tata Safari looks like the Tata Harrier...
I like the Tata Safari and want to buy it, however, I’m a slacker when it comes to maintenance. Will it be a suitable vehicle for me? I’ve heard it requires frequent service and maintenance.
2022-12-29 10:18:14 AM
Proper maintenance is required for every car for best performance.
Is the new Tata Safari 2021 worth investing in, or is there a better rival in the same price bracket?
2022-12-29 10:18:12 AM
The new 2021 Tata Safari is loaded with attractive features such as a SkyDome sunroof