India’s largest 2W manufacturer, Hero MotoCorp, closed its accounts for the year 2023 with a total of 3,91,735 units (domestic + exports) sold in December 2023. When compared to the numbers of November 2023, there was a significant decline.
In the ever-evolving landscape of the automotive industry, the end of each year brings with it a reflection on the performance of various vehicles in the market. Hero MotoCorp, one of the leading players in the two-wheeler segment, recently released its sales figures for December 2023.
Hero Sales Breakup December 2023 – Domestic Market
At this point, Splendor topping 2W sales with a huge lead has become quite a routine. That stayed true in December 2023 as well. With 2,27,748 units sold, Splendor accounted for 60.63% of Hero’s domestic sales. Splendor saw 1.02% YoY growth with 2,305 units volume gain YoY. For some reason, popularity of HF Deluxe seems to have dropped drastically. Numbers almost halved YoY at 43.34% YoY decline as Hero sold 61,056 HF Deluxe over 1,07,755 units sold in December 2022. Despite that, HF Deluxe accounted for 16.25% of Hero’s domestic sales. In 3rd place, we have Passion with 33,551 units sold and a staggering 1,273.47% YoY growth, gaining 31,274 units in volume YoY.
Splendor - A Timeless Icon
In the commuter bike market, the Hero Splendor has long been praised as an example of quality and efficiency. The Splendor's sales stats for December 2023 show its steady market position and continued popularity. Lots of riders continue to be drawn to the Splendor, despite the introduction of new models and shifting market preferences.
Pleasure - Catering to the Modern Rider
The Pleasure, Hero's scooter offering, caters to the modern rider with its sleek design and comfortable features. As urban mobility needs evolve, and the scooters like the Pleasure become to the increasingly important. With changing lifestyles and a rise in female ridership, scooters like the Pleasure contribute significantly to Hero's overall market presence.
Xtreme - Bridging the Gap Between Performance and Style
For riders seeking a blend of performance and style, Hero's Xtreme series has been a go-to choice. The December 2023 sales figures highlight the Xtreme's ability to be capture the attention of the enthusiasts who is prioritize both power and some aesthetics. Whether it's the entry-level Xtreme 160R or the more powerful Xtreme 200R, Hero's commitment to providing diverse options is evident in the sales distribution.
Xpulse - Adventure at Every Turn
Hero's Xpulse series, designed for the adventure-seeking rider, has gained significant traction in recent times. The December 2023 sales report indicates a growing demand for motorcycles that offer not just transportation but an experience.
Conclusion
The enduring popularity of the Splendor, the modern appeal of the Pleasure, the sporty nature of the Xtreme 160R, and the adventurous spirit embodied by the Xpulse collectively highlight Hero's adaptability in the ever-changing dynamics of the two-wheeler market.
Hero shipped 3,874 units of HF Deluxe and it saw a 35.54% YoY decline and managed to capture 24.05% of Hero’s total exports. Xpulse 200 faired better abroad than it did in India by shipping 2,687 units and almost quadrupled its numbers at 196.58% YoY growth. Glamour and Splendor also quadrupled their numbers with 2,356 and 2,024 units sold respectively and registering 203.61% and 228.04% YoY growth respectively. Maestro’s shipments numbered 910, while Pleasure managed to ship 84 units and Karizma just 1. Hero’s total exports stood at 16,110 units. This is a 25.72% YoY growth over 12,814 units shipped in December 2022. Volume gain stood at 3,296 units.