Recently, spy photos have given us a great look at Mahindra's next XUV400's interior revisions which feature some impressive improvements. Although the exterior seems to remain unchanged, the focus on the cabin suggests the introduction of a new high-end variant rather than an extensive facelift. Here are the key highlights of the observed updates:
- Larger Infotainment System: The XUV400 will feature a more substantial infotainment system, promising an upgraded in-car entertainment experience and improved connectivity options for users.
- Fully Digital Driver's Display: A prominent addition to the interior is the introduction of a fully digital driver's display and this modern feature not only provides essential information but also gives the feeling of driving a modern touch.
- Horizontal Central AC Vents: The refreshed interior incorporates horizontal central AC vents, enhancing air circulation throughout the cabin and contributing to passenger comfort.
- Revised AC Control Panel: Changes to the AC control panel align with the horizontal vents, presenting a redesigned layout that aims to improve usability and aesthetics.
- Familiar Dashboard Design: While the driver benefits from these new features, the overall dashboard design remains familiar from the perspective of passengers, ensuring a seamless and cohesive interior.
- Tyre Pressure Monitoring System (TPMS): A TPMS has been spotted on the digital binnacle, indicating Mahindra's commitment to safety by providing real-time information about tyre pressure to the driver.
Speculations on XUV300 Facelift
The revealed updates for the XUV400's interior spark speculations about a parallel treatment for the upcoming XUV300 facelift. If consistent with Mahindra's design strategy, the facelift is likely to adopt a similar cabin layout, aligning with the brand's commitment to a cohesive design language across its ICE-powered SUV range.
Expected Launch and Pricing
The launch of both the new XUV400 variant and the facelifted XUV300 is imminent. Despite the significant interior upgrades, no substantial changes to the powertrain are expected for the XUV300 facelift, ensuring continuity in performance.
The new XUV400 variant is anticipated to carry a premium over its existing top-spec variant, currently priced at Rs 19.39 lakh (ex-showroom). Similarly, the XUV300 facelift is expected to witness a price revision compared to its current starting prices, beginning at Rs 7.99 lakh (ex-showroom).
Market Competition and Strategy
Positioned as a competitor in the electric SUV segment, the XUV400 will continue to rival models such as the Tata Nexon EV, contributing to the dynamic landscape of electric vehicles in India. Simultaneously, the 2024 XUV300 is poised to intensify competition against popular models like the Tata Nexon, Hyundai Venue, and Renault Kiger.
Conclusion
Mahindra is committed to producing competitive and creative products in the dynamic Indian SUV market as seen by its strategic strategy of updating interiors and keeping engine options consistent. Enhancing the entire driving experience and making Mahindra's SUVs more appealing to a larger spectrum of customers are the two main objectives of the interior improvements.