Introduction
In November 2023, the leading car brands in India—Maruti Suzuki, Hyundai, and Tata—maintained their dominance. However, a collective decline in sales for all manufacturers marked the aftermath of the festive buying spree in October.
Details
Maruti Suzuki
Despite being the best-selling brand with 1,34,158 units sold in November, Maruti Suzuki witnessed a notable 20.2% decrease in sales compared to October. Nevertheless, it retained its top position in the market.
Hyundai
Hyundai secured the second spot with 49,451 units sold in November, experiencing a 10.3% drop in sales from the previous month. Although facing a decline, Hyundai remains a significant player in the monthly sales chart.
Tata
With 46,070 units sold in November, Tata sustained its third position in the sales table. Despite a 4.7% dip in sales compared to October, Tata showcased commendable consistency in both month-on-month (MoM) and year-on-year (YoY) sales.
Mahindra
Selling nearly 40,000 units, Mahindra firmly retained the fourth position in November 2023. While experiencing an 8.5% MoM sales decline, Mahindra's YoY sales surged impressively by over 32%.
Kia
Kia secured the fifth spot, having sold more than 22,700 units in November. Despite facing a 6.5% decline in both MoM and YoY sales, Kia is expected to regain market share with the anticipated launch of the Kia Sonet facelift in early 2024.
Toyota
Toyota recorded the highest YoY growth, reaching around 44% in November 2023 by selling nearly 17,000 units. However, the brand faced a 17.6% decline in MoM sales, indicating a short-term setback.
Honda
Experiencing a 7% MoM sales drop, Honda retailed more than 8,700 units in November 2023, showcasing positive YoY growth of nearly 24%. Despite the monthly setback, Honda remains a resilient player in the market.
MG
Securing the eighth position with over 4,000 units sold in November, MG faced a loss in MoM sales. However, the brand maintained a consistent YoY demand, indicating long-term stability in the market.
Skoda
Skoda, selling 3,783 units in November, faced a 17.1% decrease in sales from October. Both MoM and YoY sales posed challenges for the brand, placing it in a competitive environment.
Volkswagen
Volkswagen, with 3,095 units sold in November, recorded the highest loss of 24.3% in monthly sales. The brand faces hurdles in both MoM and YoY sales, positioning it at the bottom of the list.
Key Takeaways
- Maruti Suzuki, despite a 20.2% MoM sales dip, continues to lead the market.
- Hyundai and Tata maintain their positions, facing 10.3% and 4.7% MoM sales drops, respectively.
- Kia anticipates a market boost with the impending Kia Sonet facelift in 2024.
- Toyota records substantial YoY growth but faces a 17.6% MoM sales decline.
- Mahindra exhibits resilience with a 32.2% YoY sales increase despite an 8.5% MoM dip.