In December 2023, Mahindra, a prominent SUV manufacturer in India, continued its dominance in mid-size SUV sales, maintaining its stronghold in the market. The recent launches of the Harrier and Safari models seem to have contributed to Mahindra's success, and there are expectations of increased sales with the arrival of the new year in January 2024. The company achieved impressive sales figures, with Mahindra alone selling 17,236 mid-size SUVs last month.
Mahindra's Mid-Size SUV Sales Overview - December 2023
Mahindra's sales performance in December 2023 showcased its leading position in the mid-size SUV segment. The 17,236 units sold by Mahindra accounted for a significant 70.02% market share within this segment. The primary contributor to this success was the Scorpio model which demonstrated immense popularity and garnered an extremely loyal fan base.
Scorpio's Dominance
The Scorpio emerged as the top-selling model for Mahindra in the mid-size SUV segment. With 11,355 units sold in December 2023, the Scorpio commanded a substantial 46.13% share of the market. Impressively, Scorpio exhibited a remarkable 62.14% Year-on-Year (YoY) growth. However, it experienced a slight month-on-month (MoM) decline of 6.81%. Despite this, the overall performance reflected a gain of 4,352 units YoY, while the MoM loss stood at 830 units.
It's noteworthy that Scorpio sales encompass both Scorpio Classic and Scorpio N, although Mahindra does not provide individual sales numbers for these variants. The classification of Scorpio Classic in the compact SUV segment akin to the Jeep Compass, adds complexity to the distinctions between SUV segments.
XUV700's Contribution
Securing the second position, the Mahindra XUV700 recorded sales of 5,881 units in December 2023. This represented a 4.59% YoY growth but experienced an 18.56% MoM decline compared to the 7,221 units sold in November 2023. XUV700 accounted for a notable 23.89% share of the mid-size SUV segment.
Other Players in the Market
Following Mahindra, other players in the mid-size SUV segment also made their mark in December 2023:
- MG Hector Twins: The MG Hector twins, including the Standard Hector and Hector Plus, sold 2,184 units, exhibiting a robust 38.47% YoY growth and a modest 2.54% MoM growth.
- Tata's Flagship Brothers - Safari and Harrier: Tata Motors sold 3,507 mid-size SUVs, with the Safari registering a substantial 40.01% YoY growth. However, the Harrier experienced a considerable 34.02% YoY decline and a 39.64% MoM decline.
- Hyundai Alcazar: Hyundai sold 954 Alcazars, facing a 35.45% YoY decline and a 50.13% MoM decline.
Volkswagen Taigun: The Volkswagen Taigun sold 275 units, witnessing an impressive 111.54% YoY growth and an 83.33% MoM growth. - Jeep Compass: Jeep sold 246 Compass units, with numbers halving YoY at a 49.17% decline. However, there was a 13.89% MoM growth due to the introduction of the new Black Shark 4X2 AT variant.
- Tucson: Hyundai sold 209 Tucsons, experiencing a remarkable 1,641.67% YoY growth and a substantial 77.12% MoM growth.
- Citroen C6 Aircross: Citroen C6 Aircross saw only 2 units sold, reflecting an 89.47% YoY decline and a 60% MoM decline.
Conclusion
Mahindra's dominance in mid-size SUV sales for December 2023 underscores its strong position in the market. The Scorpio's popularity coupled with the contributions of other models like the XUV700 reaffirms Mahindra's influence in the competitive SUV landscape. The sales patterns offer significant insights into customer preferences and market dynamics as the automotive sector undergoes continuous evolution.