UM Motorcycles Temporarily Discontinued; Relaunch Later This Year

UM Motorcycles posted zero units in the April and May sales chart and they will reportedly take some time to launch the ABS-equipped variants in India. With effect from 1st April 2019, the new government regulations restrict 2-wheeler brands from selling a 125cc+ motorcycle without ABS in India. A recent report in the automotive industry has confirmed that UM will charge around INR 15,000 for dual-channel ABS. The current lineup of motorcycles has been temporarily discontinued and it earlier started from UM Sports S at INR 1.66 lakh. The addition of ABS amount will take the same to INR 1.81 lakh (ex-showroom, expected). [caption id="attachment_2439" align="aligncenter" width="877"] UM Motorcycles Temporarily Discontinued; Relaunch Later This Year[/caption] Not just that, the top-spec Renegade Commando model will move well above INR 2 lakh and leave the brand with smaller than ever sales number due to the weak value for money factor. However, anything is better than zero when a brand is planning to expand gradually in a country like India where buyers can pay a huge amount for no solid reason if they feel the product they are buying is exclusive in terms of design and looks. [caption id="attachment_2438" align="aligncenter" width="482"] UM Motorcycles Temporarily Discontinued in India[/caption] The street presence of UM Motorcycles is worth praising but, when a much more powerful Jawa motorcycle is available with a much lower price tag, why would someone buy a UM Renegade by spending around INR 2.50 lakh on-road for the top-end model. UM unveiled the Duty series in India with a starting price tag of INR 1.10 lakh at the Auto Expo in February 2018. The official launch is still pending and the motorcycle will get a sure shot price hike after the addition of ABS. The UM motorcycle range is expected to relaunch in India after 2-3 months. [caption id="attachment_186472" align="aligncenter" width="1200"] UM Renegade Duty was Unveiled in India at Auto Expo in February 2018[/caption] [caption id="attachment_512095" align="aligncenter" width="850"] Latest Royal Enfield Classic Motorcycles On-Road Price List[/caption] Update Source