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Ather 450 Apex Debuts with a Starting Price of Rs 1.89 Lakh

Ather 450 Apex Debuts with a Starting Price of Rs 1.89 Lakh

Introduction

Ather has unveiled a game-changer with the introduction of the Ather 450 Apex. Positioned as a pinnacle achievement within the current platform, this cutting-edge scooter is priced at Rs 1.89 lakh (ex-showroom), promising to redefine the standards in the electric scooter market.

Striking Design and Aesthetic Features

Setting itself apart in terms of design, the Ather 450 Apex boasts a distinctive Indium blue color, offering a refreshing visual appeal. The transparent rear panel and the inclusion of a belt cover, soon to become a standard feature across all Ather models, add a touch of sophistication to its overall aesthetic. The introduction of the Warp+ mode further enhances its allure providing a top speed of 100kph.

Technological Advancements in Battery Systems

Equipped with the same 3.7kWh battery pack found in the 450X, the 450 Apex extends its claimed IDC range to an impressive 157km, thanks to a newly implemented regenerative braking system. An innovative feature named 'Magic Twist' allows riders to decelerate by simply twisting the accelerator, delivering a seamless and intuitive riding experience.

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Ather Apex 450

Robust Motor Performance and Acceleration

The motor embedded in the 450 Apex showcases a peak power output of 7kW, featuring the exclusive Warp+ mode. With a remarkable 0-40kph acceleration time of just 2.9 seconds and quicker 40-80kph times compared to the 450X, it establishes itself as a powerful contender in the electric scooter segment. Notably, the 450 Apex stands as the sole Ather EV capable of achieving a claimed 100kph in the quickest mode.

Consistency in Dimensions and Visual Appeal

While retaining consistent dimensions in seat height, wheelbase, tire sizes, and ground clearance, the 450 Apex introduces the enclosed belt drive system, anticipated to become a standard feature on future Ather models. The use of the special Indium blue color complemented by transparent rear panels showcasing the vibrant orange chassis adds to its overall visual appeal.

Pricing Strategy and Production Approach

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Ather Apex 450 Side view

Priced at Rs 1.89 lakh (ex-showroom), the Ather 450 Apex carries a premium tag, standing at Rs 21,000 higher than the top-spec 450X. Co-founder Tarun Mehta emphasizes that the 450 Apex is not designed with purely commercial objectives but rather as a passion project. The production strategy involves a limited run based on demand, with plans to manufacture the Apex only until October 2024.

Booking Information and Delivery Schedule

Enthusiasts can now secure their place as early adopters of the flagship Ather 450 Apex, as bookings are officially open and this electric scooter set to begin deliveries in March 2024 represents a huge step forward in the area of electric transportation bringing a blend of performance, aesthetics, and technological innovation.


 

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