Will the Royal Enfield Roadster 450’s modern features turn off traditional RE fans, or bring a new audience to the party?
Simple, reliable motorcycles and classic styling is what Royal Enfield has made its name on. The new Roadster 450, however, features a host of modern features, including ride-by-wire throttle, riding modes and a TFT display with smartphone connectivity. The switch to more modern technology has caused RE enthusiasts to debate. But some traditionalists argue that these features are alien to the brand's ethos of simplicity and may turn off long time fans who like the no frills approach of older models. But supporters of the new direction argue these modern touches are essential to bring in younger riders and maintain competitiveness in the current market. A lot of talk is around whether Royal Enfield will be able to strike that delicate balance between heritage and what's expected today, and whether the tech features on the Roadster 450 will be seen as a blessing or a curse.
It’s a smart move to include modern features. In order to continue to be relevant, RE needs to evolve while still not irking the core fanbase, which should attract the younger riders.
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