The automotive community has quizzed Kia's decision to position the Syros between the Sonet and Seltos. This has created discussions of market cannibalization between Kia's own lineup. The Syros is, as with all of us, a Chris, Sam, Danya hybrid but in a super boxy form that feels like it occupies a slightly different niche than its siblings. This positioning strategy causes people to discuss Kia's product differentiation and market segmentation strategy. Will the Syros capture new buyers for the brand or simply move sales from existing Kia models? It is extended to the pricing strategy, the feature set to include in each model and the target demographics of each model. The Indian automotive industry, meanwhile, nervously watches as consumers make their choices, and how this three way dynamic plays out in competition for the Indian car market.