Will Bajaj's Dominar Scrambler eat into sales of other Bajaj models like the Pulsar NS200?
Following the introduction of the Dominar Scrambler, there has been a lot of discussion about how it will affect Bajaj’s other lineup, in particular, at its price point and at the same audience it targets, like the Pulsar NS200. Others say that the Scrambler's versatility and premium positioning could pull customers away from Bajaj's other offerings thereby cannibalizing sales. Some think that the Scrambler appeals to a certain type of rider, and will bring new customers to the brand who otherwise wouldn't buy a Ducati. That debate also extends to whether Bajaj has positioned the Scrambler correctly in its portfolio to minimise the crossover and maximise the total sales across the range. As Indian motorcycle market becomes increasingly fragmented, with Bajaj already having been successful in the touring segment with the Dominar 400, enthusiasts are curious to see how the Dominar Scrambler fits in the company’s broader strategy and whether it will complement or compete with the company’s other models.
I don't think it'll cannibalize a lot. The Pulsar NS200 is for a different crowd than the Dominar Scrambler. The Pulsar is a sporty commuter, it's for people who want a more versatile, touring oriented bike.
Most Popular Cars
Based on Cars Popular on Maxabout
Tata Nexon EV Max XZ Plus Lux AC FC
₹ 19,29,000
625 Views
Maruti Celerio X ZXi AGS
₹ 5,89,200
506 Views
Mahindra KUV100 NXT K8 Dual Tone
₹ 7,91,520
770 Views Recently Added Cars
New Cars Added On Maxabout
VinFast VF7 Sky Infinity
₹ 25,49,000
28 Views
VinFast VF7 Sky
₹ 24,99,000
29 Views
VinFast VF7 Wind Infinity
₹ 23,99,000
26 Views Upcoming Cars
Exciting Upcoming Cars
Maruti Victoris VXI AT
₹ 11,92,000
37 Views
Maruti Victoris VXI CNG MT
₹ 11,65,000
43 Views Discussions and Questions Will Bajajs Dominar Scrambler Eat Into Sales Of Other Bajaj Models Like The Pulsar Ns200
No answers found .
Latest News
Recently Added News
Royal Enfield Hunter 350 Becomes Cheaper: GST Price Drop Explained
Wednesday, 10 September 2025 10:23 AM
Ducati Multistrada V4 2025 Launched in India at Rs. 22.98 Lakh: What's New?
Wednesday, 10 September 2025 9:57 AM
Kawasaki Ninja ZX-10R Price Drop: Rs. 1.50 Lakh Savings Explained
Wednesday, 10 September 2025 9:09 AM
Volkswagen Electric SUV 2025: Compact Design, Big Boot Space Compared
Wednesday, 10 September 2025 8:05 AM
Brezza, Ertiga, Swift & More: Maruti Cars with GST Benefits 2025
Wednesday, 10 September 2025 4:30 AM
BMW iX3 2026 Review: Neue Klasse EV with 644 Km Range Explained
Wednesday, 10 September 2025 3:27 AM