Will Bajaj's Dominar Scrambler eat into sales of other Bajaj models like the Pulsar NS200?
Following the introduction of the Dominar Scrambler, there has been a lot of discussion about how it will affect Bajaj’s other lineup, in particular, at its price point and at the same audience it targets, like the Pulsar NS200. Others say that the Scrambler's versatility and premium positioning could pull customers away from Bajaj's other offerings thereby cannibalizing sales. Some think that the Scrambler appeals to a certain type of rider, and will bring new customers to the brand who otherwise wouldn't buy a Ducati. That debate also extends to whether Bajaj has positioned the Scrambler correctly in its portfolio to minimise the crossover and maximise the total sales across the range. As Indian motorcycle market becomes increasingly fragmented, with Bajaj already having been successful in the touring segment with the Dominar 400, enthusiasts are curious to see how the Dominar Scrambler fits in the company’s broader strategy and whether it will complement or compete with the company’s other models.
I don't think it'll cannibalize a lot. The Pulsar NS200 is for a different crowd than the Dominar Scrambler. The Pulsar is a sporty commuter, it's for people who want a more versatile, touring oriented bike.
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