Will Bajaj's Dominar Scrambler eat into sales of other Bajaj models like the Pulsar NS200?
Ashutosh 29 January 2025 09:02
Following the introduction of the Dominar Scrambler, there has been a lot of discussion about how it will affect Bajaj’s other lineup, in particular, at its price point and at the same audience it targets, like the Pulsar NS200. Others say that the Scrambler's versatility and premium positioning could pull customers away from Bajaj's other offerings thereby cannibalizing sales. Some think that the Scrambler appeals to a certain type of rider, and will bring new customers to the brand who otherwise wouldn't buy a Ducati. That debate also extends to whether Bajaj has positioned the Scrambler correctly in its portfolio to minimise the crossover and maximise the total sales across the range. As Indian motorcycle market becomes increasingly fragmented, with Bajaj already having been successful in the touring segment with the Dominar 400, enthusiasts are curious to see how the Dominar Scrambler fits in the company’s broader strategy and whether it will complement or compete with the company’s other models.
Answered by Nirati 09 December 2024 17:05
I don't think it'll cannibalize a lot. The Pulsar NS200 is for a different crowd than the Dominar Scrambler. The Pulsar is a sporty commuter, it's for people who want a more versatile, touring oriented bike.


Most Popular Cars

Based on Cars Popular on Maxabout
HOT
₹ 25,00,000
1137 Views
HOT
₹ 60,00,000
604 Views
₹ 7,50,000
1249 Views

Recently Added Cars

New Cars Added On Maxabout
NEW
₹ 8,64,995
311 Views
NEW
₹ 7,99,995
253 Views
NEW
₹ 7,24,995
280 Views

Upcoming Cars

Exciting Upcoming Cars
HOT
₹ 10,00,000
854 Views
HOT
₹ 13,00,000
837 Views
HOT
₹ 8,00,000
524 Views

Discussions and Questions Will Bajajs Dominar Scrambler Eat Into Sales Of Other Bajaj Models Like The Pulsar Ns200

No answers found .

Ask a Question