Will Bajaj's Dominar Scrambler eat into sales of other Bajaj models like the Pulsar NS200?
Following the introduction of the Dominar Scrambler, there has been a lot of discussion about how it will affect Bajaj’s other lineup, in particular, at its price point and at the same audience it targets, like the Pulsar NS200. Others say that the Scrambler's versatility and premium positioning could pull customers away from Bajaj's other offerings thereby cannibalizing sales. Some think that the Scrambler appeals to a certain type of rider, and will bring new customers to the brand who otherwise wouldn't buy a Ducati. That debate also extends to whether Bajaj has positioned the Scrambler correctly in its portfolio to minimise the crossover and maximise the total sales across the range. As Indian motorcycle market becomes increasingly fragmented, with Bajaj already having been successful in the touring segment with the Dominar 400, enthusiasts are curious to see how the Dominar Scrambler fits in the company’s broader strategy and whether it will complement or compete with the company’s other models.
I don't think it'll cannibalize a lot. The Pulsar NS200 is for a different crowd than the Dominar Scrambler. The Pulsar is a sporty commuter, it's for people who want a more versatile, touring oriented bike.
Most Popular Cars
Based on Cars Popular on Maxabout
Tata Tiago CNG XZA Plus AMT Dual Tone
₹ 8,89,900
896 Views
Toyota Glanza Sport
₹ 9,00,000
974 Views
Mahindra XUV 3XO REVX A Turbo AT
₹ 12,99,000
493 Views Recently Added Cars
New Cars Added On Maxabout
VinFast VF7 Sky Infinity
₹ 25,49,000
173 Views
VinFast VF7 Sky
₹ 24,99,000
155 Views
VinFast VF7 Wind Infinity
₹ 23,99,000
179 Views Upcoming Cars
Exciting Upcoming Cars
Maruti Swift Hybrid
₹ 10,00,000
1297 Views
Renault Boreal Bigster SUV
₹ 13,00,000
1307 Views
Leapmotor T03
₹ 8,00,000
907 Views Discussions and Questions Will Bajajs Dominar Scrambler Eat Into Sales Of Other Bajaj Models Like The Pulsar Ns200
No answers found .
Latest News
Recently Added News
TVS iQube Smartwatch Review: Redefining EV Integration at Rs 2,999
Friday, 19 September 2025 6:28 AM
Royal Enfield Scram 440, Guerrilla 450, Himalayan 450 Prices Hiked
Wednesday, 17 September 2025 5:13 AM
Tata Punch Facelift Spied: Altroz-Style Rear Lights, 360 Camera
Wednesday, 17 September 2025 3:06 AM