Hyundai Inster pricing strategy is very important to decide the market position and target market. The Inster is a compact electric vehicle with unique design features and it has to compete both on innovation and price. It will be determined whether it’s an entry level EV option or a premium small car option based on the price point. It brings up questions like what potential consumers should look for in terms of value (and how its features differ from those of comparable, electric and conventional, competitors in the small car segment); how much of the car’s price is driven by government incentives on EVs; and how the car compares to its electric and conventional competitors in small car segment (especially for those that do not qualify for such incentives). There is also a debate over whether the Inster's pricing strategy will allow it to grab a significant market share in different regions, as well as in markets where small EVs are just beginning to take shape.