Car enthusiasts and industry watchers are at loggerheads over Maruti's decision to discontinue the Ritz in 2016. The Ritz had done its own thing, with its own design and its own set of practical features, and had carved out a niche for itself among a certain segment of buyers. But Maruti decided to concentrate on other models with changing market trends and the growing competition. Product lifecycle management in the Indian auto market has been questioned by this decision. Did Maruti somehow miss the opportunity and not have the Ritz evolve with modern features and design updates? Or was it a smart thing to do, consolidating their lineup and focusing on more popular models? The discontinuation of the Ritz also left a void in Maruti's line up between the WagonR and Swift that some say could have been bridged by an updated Ritz.