The loyal fanbase of Discover 150 Disc, then why did Bajaj discontinue it?
Ashutosh 29 January 2025 07:51
Riders who found the Bajaj Discover 150 Disc to be a good balance between performance, comfort and affordability were a loyal lot. However, for some reason or another, Bajaj decided to call it quits on this model and left countless fans wondering and unhappy. This decision has led to a discussion on Bajaj's product strategy, market trends and Indian motorcycle buyer's preferences. Some say it happened because of the cannibalization in Bajaj’s own lineup, while others blame changing emission norms or changing consumer taste. The discontinuation also leaves mid range commuter bikes in an increasingly polarized market where entry level and premium segments are both growing at the expense of the middle ground. So let's look into what might have lead to this decision and what it means for the future of bikes of this sort in the Indian market.
Answered by Monalisa 12 December 2024 15:15
Bajaj shot themselves in the foot by having too many models in the same segment, I think. To streamline their lineup, they probably axed the Discover 150 because it was eating into their Pulsar range sales. Classic case of brand cannibalization.


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