For the years that the Mahindra Bolero has been around, it has stuck to the iconic boxy shape, with only minor cosmetic updates. It's unusual in the automotive world where most vehicles get a major styling change every few years to stay fresh and desirable. The Bolero's unchanging look has become part of its identity and it also questions design philosophy in the auto industry. On one hand, it’s seen as a classic, timeless design that doesn’t need to be changed; on the other it’s outdated and needs a modern overhaul. The question behind this is why is Mahindra sticking to the boxy looks of the Bolero, what are the pros and cons of this approach, how does it affect the car's market position and consumer perception.