So why hasn't the Bolero's boxy design changed much over the years?
For the years that the Mahindra Bolero has been around, it has stuck to the iconic boxy shape, with only minor cosmetic updates. It's unusual in the automotive world where most vehicles get a major styling change every few years to stay fresh and desirable. The Bolero's unchanging look has become part of its identity and it also questions design philosophy in the auto industry. On one hand, it’s seen as a classic, timeless design that doesn’t need to be changed; on the other it’s outdated and needs a modern overhaul. The question behind this is why is Mahindra sticking to the boxy looks of the Bolero, what are the pros and cons of this approach, how does it affect the car's market position and consumer perception.
Why fix what ain't broke? It's iconic and practical, boxy design. It maximizes interior space and makes it much easier to judge the vehicle's dimensions when off roading. That's one of the Bolero's charms.
Come on, it's 2024! The design is ancient. Even utilitarian vehicles can look good, and Mahindra needs to wake up to that fact. It would be a refresh that would attract new buyers, without alienating the old ones.
I think it's a branding thing. It’s instantly recognizable as a Bolero, and that boxy shape. It's the Jeep Wrangler or G-Wagen – the shape is the car’s identity.
You're all not taking into account the cost factor. That would mean retooling factories and perhaps altering the fundamental structure. Mahindra is keeping costs down by sticking with the old design.
Perhaps it has nothing to do with looks. The current design could be optimized for easy repairs and parts replacement. That's more important in the rural areas than looking flashy.
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Discussions and Questions So Why Hasn T The Bolero S Boxy Design Changed Much Over The Years
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