Is this the Mahindra XUV.e8's bold step forward in design, or a lazy electric conversion of the XUV700?
Car enthusiasts have been talking a lot about the Mahindra XUV.e8's design. It has a lot in common with its ICE counterpart, the XUV700, but there are some differences—most notably in the front fascia and some EV specific design elements. The result has been debates as to whether Mahindra has done enough to set its electric offering apart, and give its EV line its own identity. Some say it's smart to continue the design continuity with the popular XUV700; others say a more radical break would have been fine for a next generation electric vehicle. In many cases, the conversation revolves around striking a balance between brand recognition and the need for EVs to be unique in a highly competitive market. But there's also talk of how the design decisions could affect the car's aerodynamics and efficiency, which are key considerations for an EV.
Mahindra Electric XUV e8
Ad
Join the Discussion
Add a useful reply, help other readers, and earn points for a quality contribution.
Comments (7)
@shiba-ansaover 1 year ago
It is disappointing that they played it safe. Mahindra missed a chance to be bold in redefining automotive design with EVs.
@harish-kumover 1 year ago
It's growing on me. Initially, I thought it was a bit too similar to the XUV700, but the more I look at it, the more I like how it is subtly different.
@divya-guptover 1 year ago
In fact, I like this approach. It doesn't need every EV to look like something from 3000 AD. It's classy, but not too classy.
@kuldeep-teover 1 year ago
It's fine design, but I'd have liked to see them push the aero further. In an EV, every bit of efficiency counts and this looks like it could be slipperier.
@pramod-kumover 1 year ago
It's a good middle ground. Not so alienating to existing Mahindra fans, but with enough EV specific touches to feel fresh. I like it.
@shubham-agover 1 year ago
Lazy, lazy, lazy. Blew it on having a chance to create something truly futuristic. It's just an XUV700 with closed grille and some blue accents.
@jyotsana-hover 1 year ago
I believe it makes sense to keep it similar to the XUV700. Why mess with success? People love that design. On top of that, it'll make the switch for buyers from ICE to electric a little easier.
Ad
Start a Discussion & Win!
Ask questions, share insights, or start conversations about cars. Win ₹1,000 every week for engaging discussions.
Weekly Prize: ₹1,000
Most Popular Cars
Based on Cars Popular on Maxabout
3 models available
Available Models
3 models
Currently available for purchase
Latest News

