The Kushaq is a premium offering in the compact SUV segment, and sometimes costs more than some of its rivals. Part of the justification for this pricing strategy is the assertion of build quality and European engineering beyond what the domestic American competition can offer. But this has given rise to debate among Indian consumers over whether the premium is genuinely warranted, given Skoda’s past reputation for high maintenance costs in India. But some owners are convinced by the solid feel and driving dynamics of the Kushaq and say it's worth paying more for a car that feels built to last. Others are questioning if the real world reliability and after sales experience is able to live up to the premium positioning, especially when compared to more established players in the Indian market. This is a topic that often becomes a discussion on the perceived value of quality versus long term ownership costs and whether European brands have really adapted to Indian market conditions and expectations.