Premium vehicles have been getting more and more advanced with Advanced Driver Assistance Systems (ADAS), including adaptive cruise control, lane keeping assist, and automatic emergency braking. While there’s a premium positioning for the Maruti NEXA Invicto, making it the most expensive Maruti mid car around in the NEXA network, it doesn’t offer any of these advanced safety features. This omission has sparked talk of its competitiveness in the segment, particularly when compared to rivals that do have ADAS. There are those who say these features will be essential for a modern premium vehicle, and there are others for whom it is a question of absolute necessity in Indian driving conditions. It also delves into the question of having to balance between feature rich additions and keeping costs in check and the readiness of Indian infrastructure for such technologies.