Lotus cars traditionally have been spartan inside, and have focused more on pure driving experience than creature comforts. As a luxury EV, the Emeya comes with high tech features and premium materials that the bare bones approach of classic Lotus models could never hope to match. But this change also makes people wonder if Lotus is going away from its core philosophy of minimalism and driver focus, or if it’s just reinterpreting these values for a modern context. Issues of brand identity, the evolving expectations of luxury car buyers and the difficulty of preserving a unified ethos across different vehicle segments are also discussed.