Things have advanced a great deal in the auto world since the Celica was dropped in 2006. The modern sports car is challenged by stricter emissions, changing consumer tastes and the move to electrification. It would need to provide a new Celica with the intangible, visceral 'feel' of the old, as well as incorporating the technology and market requirements needed of a modern car. These could range from powertrain options (conventional, hybrid or all electric), driving dynamics, the interior technology, safety features and design language. It would also have to fit into Toyota's lineup, possibly between the GR86 and Supra. If a new 'Celica' were to succeed it would have to be able to capture the essence of the original while also delivering what car buyers today expect from a car.