The Sherpa 350 appears to be a continuation of Royal Enfield’s retro style built around a modern design. What this does differently than many competitors in the small displacement adventure bike segment, is that it eschews more contemporary, aggressive styling. The choice of design poses a question: who is the target audience and how should the company position itself in the market? Some say the retro look will draw riders who like classic looks and modern reliability, but others argue it will turn off younger riders who want nothing but the latest designs. Some also debate if this styling direction is limiting the bike’s perceived capabilities or is making a unique niche in the market.