How will the Royal Enfield Sherpa 350’s retro modern design affect its attractiveness versus more contemporary styled competitors?
The Sherpa 350 appears to be a continuation of Royal Enfield’s retro style built around a modern design. What this does differently than many competitors in the small displacement adventure bike segment, is that it eschews more contemporary, aggressive styling. The choice of design poses a question: who is the target audience and how should the company position itself in the market? Some say the retro look will draw riders who like classic looks and modern reliability, but others argue it will turn off younger riders who want nothing but the latest designs. Some also debate if this styling direction is limiting the bike’s perceived capabilities or is making a unique niche in the market.
RE's secret weapon is retro modern design. It'll be the only bike in a sea of plasticky, over designed bikes. Bikes that look like transformers are getting old.
I think it's a mistake. What young riders want is something futuristic and high tech. The Sherpa might be for older riders but it will miss the Instagram generation.
You're both wrong. That’s exactly what a lot of riders are looking for: retro design with modern touches. It's always up to date, but never outdated. RE knows their market.
The performance will matter, but the design is fine. The retro style won’t save it if it can’t keep up with more modern looking bikes.
The Sherpa will appeal to those riders who want something different, I reckon. Not everyone wants their bike to look like it is from a video game.
That retro design might actually be a good thing off road. Fewer plastic bits to break when you drop it on a trail means simpler lines.
It's a smart move. Retro is trendy right now and fits RE to do what they do best while still providing modern features.
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Discussions and Questions How Will The Royal Enfield Sherpa 350S Retro Modern Design Affect Its Attractiveness Versus More Contemporary Styled Competitors
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