Does the price tag for the Bolero Neo add up to its features and abilities as one of the compact SUVs ruling the market?
With this pricing, the Mahindra Bolero Neo will take on feature loaded compact SUVs and crossovers in the Indian market. As a result there has been debate about the value proposition. The Neo is rugged, has off road capability, and Mahindra has a reputation for being durable, supporters say, making the price tag appropriate. But critics say for the same money, buyers can get vehicles with more modern features, better safety ratings and more refined on road manners. It gets to the larger question of how to value different attributes in a car, the old toughness versus the new amenities. The second part of the thesis explores whether there is still a market for more basic, rugged vehicles in urban and semi urban areas, or whether the Neo would be ideal for particular rural markets. The question is also open on whether the company should reposition the Neo or add more features to make it more competitive in its price bracket.
It’s overpriced for what you get. For the same money, you can find much more modern and feature packed SUVs. The Bolero name is being traded too much on the Neo.
Most Popular Cars
Based on Cars Popular on Maxabout
Toyota Avanza Petrol
₹ 7,00,000
626 Views
Toyota Urban Cruiser Hyryder CNG S
₹ 13,71,000
419 Views
Toyota RAV4 (Petrol)
₹ 17,00,000
1058 Views Recently Added Cars
New Cars Added On Maxabout
Tata Altroz Accomplished S Diesel
₹ 11,29,000
127 Views
Tata Altroz Accomplished S DCA
₹ 11,24,000
147 Views Upcoming Cars
Exciting Upcoming Cars
Tata Altroz XMA
₹ 7,30,000
333 Views
Volvo EX30 Electric
₹ 40,00,000
345 Views
Volkswagen Tiguan R–Line
₹ 37,00,000
683 Views Discussions and Questions Does The Price Tag For The Bolero Neo Add Up To Its Features And Abilities As One Of The Compact Suvs Ruling The Market
Ask a Question
Latest News
Recently Added News
Hero Vida VX2 Electric Scooter: Highlights, Variants, and Launch Details for 2025
Monday, 16 June 2025 17:03 PM
BSA Gold Star 650: Explore the Launch with This Exclusive Image Gallery
Friday, 13 June 2025 12:36 PM
Honda CB750 Hornet 2025: India Launch, Specs, and Price at Rs 8.59 Lakh
Thursday, 12 June 2025 12:07 PM