Does the price tag for the Bolero Neo add up to its features and abilities as one of the compact SUVs ruling the market?
With this pricing, the Mahindra Bolero Neo will take on feature loaded compact SUVs and crossovers in the Indian market. As a result there has been debate about the value proposition. The Neo is rugged, has off road capability, and Mahindra has a reputation for being durable, supporters say, making the price tag appropriate. But critics say for the same money, buyers can get vehicles with more modern features, better safety ratings and more refined on road manners. It gets to the larger question of how to value different attributes in a car, the old toughness versus the new amenities. The second part of the thesis explores whether there is still a market for more basic, rugged vehicles in urban and semi urban areas, or whether the Neo would be ideal for particular rural markets. The question is also open on whether the company should reposition the Neo or add more features to make it more competitive in its price bracket.
It’s overpriced for what you get. For the same money, you can find much more modern and feature packed SUVs. The Bolero name is being traded too much on the Neo.
The price is bang on if you know what you’re getting. This isn’t about having features, it’s about having a vehicle that’s tough as nails, that’ll go anywhere and last forever.
It’s priced fairly for what it offers, and Mahindra needs to focus on the safety features in order to justify the high end price. Put a couple of airbags on it and better NCAP rating and it'd be a no brainer.
I think the Neo is worth every rupee as someone who has owned fancier SUVs before. It'll be less to go wrong, easy to fix, and running long after those feature rich cars are in the scrapyard.
The pricing is weird. It's not priced cheaply enough for rural buyers looking for a tough vehicle, but it's not feature rich enough either for urban buyers. Mahindra has to choose a lane.
This is capability, not creature comfort. But if you need a vehicle that can take rough roads every day, the Neo starts to look like a bargain.
I would say it's a bit too expensive. It’d be perfect if you drop it by a lakh. Compared to its competitors, it's in an awkward spot right now.
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Discussions and Questions Does The Price Tag For The Bolero Neo Add Up To Its Features And Abilities As One Of The Compact Suvs Ruling The Market
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