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Do the younger generation find the retro design of Jimny appealing?

by Ashutoshover 1 year ago0 views7 comments
Maruti Suzuki Jimny features a mix of retro looks with modern functionality inspired by their predecessors such as the classic Gypsy. However, this design approach poses questions about its attractiveness to different age groups, especially to the younger generation of car buyers. Retro designs have seen a resurgence in popularity across all kinds of product categories, from cars to automobiles, but it is questionable how far this trend holds strong appeal with younger Indian consumers in the SUV segment. Unlike many other modern SUVs, the Jimny’s boxy shape, round headlights and utilitarian look stand in contrast. Some will see it as charmingly nostalgic styling, and others will see it as outdated. The vehicle's image amongst the younger buyers is influenced also by the vehicle's social media presence, and marketing strategies that emphasize things like style and tech features in its marketing of the vehicle.
Maruti NEXA Jimny
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Comments (7)

Shubhamover 1 year ago
It’s different, and young people love it. The Jimny is an outlier in a sea of lookalike SUVs. The younger crowd finds that uniqueness very appealing.
Rahulover 1 year ago
The retro design is a winner but Maruti failed to bring in modern features that the young buyers are looking for. It would be a youth favorite if it had better tech.
Nareshover 1 year ago
Age doesn’t matter, it’s personality. At 25 or 55, the Jimny appeals to adventurous spirits.
Mdover 1 year ago
The price isn't youth friendly but the design is cool. Those who can afford it often want something more luxurious, and those who can't afford it like the look, but can't get it.
Shibaover 1 year ago
It's a mixed bag. While some young people enjoy the uniqueness, others think it’s too old school. More enthusiasts than the average young buyer will be drawn to it.
Aghaover 1 year ago
I don't think so. Young buyers, for the most part, want sleek, modern designs with lots of tech. It looks like a vehicle their grandparents would have driven.
Varunover 1 year ago
Absolutely! Right now, the retro look is super trendy. The Jimny definitely turns heads, and young people love anything that’s different on Instagram.
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