Maruti Suzuki Jimny features a mix of retro looks with modern functionality inspired by their predecessors such as the classic Gypsy. However, this design approach poses questions about its attractiveness to different age groups, especially to the younger generation of car buyers. Retro designs have seen a resurgence in popularity across all kinds of product categories, from cars to automobiles, but it is questionable how far this trend holds strong appeal with younger Indian consumers in the SUV segment. Unlike many other modern SUVs, the Jimny’s boxy shape, round headlights and utilitarian look stand in contrast. Some will see it as charmingly nostalgic styling, and others will see it as outdated. The vehicle's image amongst the younger buyers is influenced also by the vehicle's social media presence, and marketing strategies that emphasize things like style and tech features in its marketing of the vehicle.