The Bajaj Boxer was a popular brand with Indian riders, particularly those in rural areas, because it was affordable, efficient on fuel and low on maintenance costs. But Bajaj chose to drop the model from the Indian market while it kept selling it in other countries. The decision has been controversial among motorcycle lovers. Was Bajaj’s decision to focus on higher end motorcycles a strategic move or did they miss out on a market? Let us consider how Indian consumers' preferences are changing, the arrival of competition in the commuter segment and possibilities of modernizing the Boxer to meet the current standards. What would the Indian motorcycle market look like today if the Boxer was still there?