Could the Lykan Hypersport have been more successful if it had not been limited to 7 units?
One of the most talked about and speculated upon points in the automotive world has been W Motors' decision to produce only 7 units of the Lykan Hypersport. It’s even more rare due to this extremely limited production run, even for a supercar. This strategy definitely increases the exclusivity, and maybe the value, of the car, but also restricts the number you see out on the road, and its influence on the rest of the car market. But it’s an interesting question, and an interesting balance between exclusivity and market presence to strike as a new brand trying to make a name for itself. It also deals with brand strategy, the economics of boutique car manufacturing, and the long term viability of ultra limited production models. One of the debates often goes on to compare the Lykan's approach with other limited run supercars and the pros and cons of such an extreme rarity in the automotive world.
Nah, it's special because of the limited numbers. It's just another supercar if they made more.
Absolutely. More units equals more opportunities to get reviews and track tests and build credibility.
Perhaps the balance between exclusivity and presence would have been better with a slightly larger run of maybe 25 50 cars.
It’s part of its appeal: super limited production. It's not supposed to be 'successful' in the usual sense.
They should have made more, yes. How can you make a brand with only 7 cars?
I think the first model was smart for a limited run. It buzzed and it kept the quality control manageable.
7 is too few to really prove the car's capabilities or build a lasting reputation, so they should have made more.
The 7-unit run was probably necessary for production purposes. Developing boutique hypercars is insanely expensive.
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