One of the most talked about and speculated upon points in the automotive world has been W Motors' decision to produce only 7 units of the Lykan Hypersport. It’s even more rare due to this extremely limited production run, even for a supercar. This strategy definitely increases the exclusivity, and maybe the value, of the car, but also restricts the number you see out on the road, and its influence on the rest of the car market. But it’s an interesting question, and an interesting balance between exclusivity and market presence to strike as a new brand trying to make a name for itself. It also deals with brand strategy, the economics of boutique car manufacturing, and the long term viability of ultra limited production models. One of the debates often goes on to compare the Lykan's approach with other limited run supercars and the pros and cons of such an extreme rarity in the automotive world.